Job Description

JLL supports the Whole You, personally and professionally.



Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.



Marketing Manager - Shopping Mall

Position Overview

The Marketing Manager will develop and execute comprehensive marketing strategies to drive foot traffic, increase tenant sales, and enhance the overall shopping experience at our retail property. This role combines traditional marketing expertise with retail real estate knowledge to maximize occupancy rates and customer engagement.

Key Responsibilities

Strategic Marketing & Planning Develop annual marketing plans aligned with leasing goals and tenant needs. Create seasonal campaigns, promotional calendars, and special events that drive consistent traffic throughout the year. Analyze market trends, demographics, and competitor activities to inform strategic decisions.

Event Management & Programming Plan and execute large-scale events, seasonal celebrations, and community programming that positions the mall as a destination. Coordinate with tenants for joint promotional opportunities and manage vendor relationships for entertainment, decor, and activations.

Digital Marketing & Social Media Manage the mall's digital presence across social media platforms, website, and email marketing campaigns. Develop content strategies that showcase tenant offerings, promote events, and engage the local community. Oversee digital advertising campaigns and analyze performance metrics.

Tenant Relations & Co-Marketing Build strong relationships with retail tenants to understand their marketing needs and create collaborative promotional opportunities. Develop co-op advertising programs and provide marketing support that helps tenants succeed, ultimately supporting lease renewals and attracting new retailers.

Brand Management & Communications Maintain consistent brand messaging across all marketing materials and communications. Manage relationships with media outlets, coordinate press releases, and serve as a spokesperson for mall initiatives. Ensure all marketing efforts reflect the property's positioning and target audience.

If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements below. We're interested in getting to know you and what you bring to the table!



Personalized benefits that support personal well-being and growth:



JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.



About JLL -



We're JLL--a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That's why we're committed to our purpose to shape the future of real estate for a better world. We're using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.



Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we're honored to be recognized with awards for our success by organizations both globally and locally.



Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we're headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.