Job Description

Contact Number - 7892006386

A Hospital Trade Marketing Manager develops strategies to promote services to healthcare channels (doctors, pharmacies, partners) and drive product uptake, involving market analysis, channel-specific campaigns (CMEs, demos), sales support (materials, schemes), budget management, and stakeholder relations to boost brand preference and patient volume within hospitals. They focus on institutional selling, formulary listings, and ensuring visibility, bridging sales and marketing for B2B/B2B2C growth in the healthcare sector, distinct from general patient marketing. Key Responsibilities

Strategy & Planning

: Develop and execute trade marketing plans for hospital/channel partners, supporting product launches and brand growth.

Channel Engagement

: Build relationships with hospital procurement, pharmacists, Key Account Managers (KAMs), and medical staff.

Campaign Execution

: Organize CMEs (Continuing Medical Education), product demos, awareness camps, and hospital-specific visibility programs.

Sales Enablement

: Provide sales teams with detailing materials, tender support, trade schemes, and channel tools.

Market Intelligence

: Conduct market analysis, track competitors, and map opportunities within the hospital ecosystem.

Budget & ROI

: Manage trade marketing budgets, track spend, and measure return on investment for channel activities.

Reporting

: Monitor sell-in/sell-out, manage trade compliance, and prepare performance reports (MIS).

Product Focus

: Drive formulary listing, support tender submissions, and manage product onboarding for hospital accounts.
Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

Provident Fund
Work Location: In person