Job Description

Overview

We are looking for a dynamic and strategic Marketing Leader to spearhead KSAC Hospitals' brand and growth initiatives. This role will drive Go-to-Market (GTM) strategy, business analysis, corporate engagement, and digital marketing to build a strong brand presence--starting with Telangana, expanding across Southern India, and ultimately scaling to PAN India.

Key ResponsibilitiesStrategic Marketing & GTM

Design and execute Go-to-Market strategies for new services, wellness programs, and specialty offerings. Create a phased marketing roadmap: Telangana ? Southern States ? PAN India. Conduct competitive analysis and identify growth opportunities aligned with business objectives. Build market intelligence dashboards for leadership decision-making.
Business Analysis & Planning

Conduct detailed market research, competitor benchmarking, and consumer insights analysis. Track and report KPIs, ROI, and campaign effectiveness. Prepare financial & operational impact reports for leadership. Collaborate with Finance & Operations to align marketing spends with projected revenue growth. Perform data modeling, forecasting, and scenario planning to support decision-making. Translate complex business requirements into actionable marketing and growth strategies.
Corporate Engagement & Partnerships

Forge and manage corporate tie-ups, institutional collaborations, and wellness partnerships. Plan and execute corporate wellness camps, seminars, and engagement events. Liaise with industry bodies, associations, and healthcare networks to elevate KSAC's presence.
Digital Marketing & Brand Presence

Lead hospital's digital marketing (social media, SEO, SEM, content campaigns). Manage hospital website, online reputation, and digital patient acquisition funnels. Drive patient engagement via email, WhatsApp, and omnichannel outreach. Explore and implement innovative tools (automation, analytics, influencer marketing, webinars).
Skills & Competencies

Strong expertise in healthcare/service marketing and business development. Proven ability in GTM strategy, corporate tie-ups, and market expansion. Business Analyst skill set - data modeling, reporting, financial forecasting, KPI tracking, and converting insights into strategy. Excellent communication, leadership, and networking abilities. Proficiency in digital marketing tools: Google Ads, Meta Ads, SEO, Analytics, CRM, LinkedIn Campaigns. Analytical and data-driven mindset with strong business acumen. Willingness to travel as per business needs.
Qualifications & Experience

MBA/PGDM in Marketing, Business Strategy, or Healthcare Management. 3-5 years of experience in Marketing/Business Development (preferably healthcare, wellness, or service industry). Demonstrated success in strategic marketing, business analysis, corporate partnerships, and high-impact digital campaigns.
Job Type: Full-time

Pay: From ?50,000.00 per month

Work Location: In person