Job Description

- Marketing Manager

Organization:

Velammal Nexus

Department:

Marketing & Admissions

Reporting To:

Correspondent

Location:

Mogappair East

Position Overview

The Marketing Manager will lead, plan, and execute institution-wide marketing and admissions strategies to strengthen the Velammal Nexus brand, drive student enrolments, and ensure consistent positioning across all campuses. The role requires strategic thinking, team leadership, data-driven decision-making, and close coordination with academic and administrative leadership.

Key Responsibilities

1. Strategic Marketing & Admissions Planning

Develop and implement annual and campus-wise marketing and admissions strategies. Define admission targets in coordination with management and principals. Plan marketing budgets, calendars, and campaign roadmaps. Monitor market trends, competitor positioning, and parent expectations.

2. Brand Management & Communication

Ensure uniform brand identity and messaging across all Velammal Nexus campuses. Oversee creation and approval of marketing collaterals, advertisements, and digital content. Maintain institutional reputation through consistent and professional communication. Act as custodian of brand guidelines.

3. Digital Marketing & Lead Management

Oversee digital marketing initiatives including social media, Google Ads, website campaigns, and CRM tools. Track online lead generation, source-wise performance, and conversion ratios. Work closely with digital agencies and internal teams to optimize ROI. Analyze campaign data and prepare actionable insights for management.

4. Admissions & Outreach Oversight

Supervise admissions teams and marketing executives across campuses. Ensure standard enquiry handling, counselling, and follow-up processes. Plan and execute open houses, school events, exhibitions, and roadshows. Develop partnerships with preschools, corporates, and community organizations.

5. Team Leadership & Coordination

Recruit, train, and manage marketing and admissions staff. Set KPIs, conduct periodic performance reviews, and provide coaching. Coordinate with principals, academic heads, and HR for smooth execution. Ensure compliance with institutional policies and SOPs.

6. Reporting, MIS & Governance

Prepare consolidated admission and marketing MIS reports. Present performance dashboards and strategic updates to management. Ensure documentation, data accuracy, and audit readiness. Recommend corrective actions and process improvements.

Qualifications & Experience

Postgraduate / Graduate in Marketing, Management, Business Administration, or related discipline. 8-15 years of experience in educational marketing, admissions, or institutional branding. Prior experience managing multi-campus or group-level operations preferred. Exposure to CBSE / State Board school marketing is highly desirable.

Core Competencies & Skills

Strategic planning and execution capability. Strong leadership and people management skills. Excellent communication, negotiation, and presentation abilities. Analytical mindset with strong reporting and data interpretation skills. Working knowledge of digital marketing platforms and CRM systems. High level of professionalism, integrity, and accountability.

Key Performance Indicators (KPIs)

Admission targets vs achievement. Lead generation and conversion efficiency. Brand visibility and campaign effectiveness. ROI on marketing spend. Team performance and compliance with SOPs.

Work Expectations

Travel across campuses as required. Extended working hours during admission peak periods. Direct accountability to management for admissions outcomes. Alignment with Velammal Nexus vision, values, and growth plans.
Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Benefits:

Provident Fund
Application Question(s):

How many years of experience in marketing/admissions management? Do you have prior experience in the education sector (schools/colleges/ed-tech)? Yes/ No Have you handled multi-campus or group-level marketing operations? Yes/ No Do you have hands-on experience overseeing digital marketing campaigns? Yes/ No
Work Location: In person