Job Summary
The Marketing Manager will be responsible for planning, developing, and executing marketing strategies to promote real estate projects, generate qualified leads, strengthen brand presence, and support sales objectives across digital and offline channels.
Key Responsibilities:
Strategic Marketing:
Develop and implement comprehensive marketing strategies for residential/commercial projects
Plan project launches, campaigns, and promotional activities
Manage marketing budgets and ensure optimal ROI
Digital Mkg
Oversee digital campaigns (Google Ads, Meta, portals, email, WhatsApp marketing)
Manage website content, SEO, landing pages, and lead funnels
Analyze campaign performance and optimize for lead quality and cost
Branding & Communication
Ensure consistent brand messaging across all platforms
Coordinate with creative agencies for brochures, videos, hoardings, and ads
Manage social media presence and content calendars
Sales Support
Work closely with the sales team to align marketing initiatives with sales goals
Provide marketing collateral and lead reports to sales teams
Track lead conversion metrics and customer journey
Market Research & Analytics
Conduct market research, competitor analysis, and customer insights
Monitor trends in real estate marketing and buyer behavior
Prepare regular performance reports for management
Vendor & Agency Management
Coordinate with advertising agencies, media partners, and vendors
Negotiate media buys and manage external partners
Job Type: Full-time
Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
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