Job Description

Job Summary

The Marketing Manager will be responsible for developing and executing marketing strategies to promote uPVC roofing sheets, increase brand visibility, expand dealer/distributor networks, and drive sales growth across target markets. The role involves both

strategic planning and field-level execution

, aligned with the construction and industrial roofing segment.

Key Roles & Responsibilities

1. Marketing Strategy & Planning

Develop and implement

annual and quarterly marketing plans

for uPVC roofing products. Identify target markets such as

industrial sheds, warehouses, commercial buildings, residential roofing, and infrastructure projects

. Conduct market research on pricing, competitors, customer needs, and industry trends. Define product positioning and value propositions.
2. Dealer & Distributor Development

Appoint and manage

dealers, distributors, and channel partners

across regions. Plan and execute dealer meets, loyalty programs, and incentive schemes. Support dealers with marketing materials, product training, and lead generation. Monitor dealer performance and market coverage.
3. Brand Building & Promotion

Plan and execute

branding and promotional activities

(offline & digital). Manage advertisements: banners, hoardings, brochures, catalogues, product videos. Coordinate participation in

trade fairs, expos, and construction exhibitions

. Oversee digital marketing initiatives (website, social media, Google ads, local apps).
4. Sales Support & Lead Generation

Work closely with the sales team to generate quality leads. Support key client meetings, project negotiations, and bulk orders. Assist in preparing

product presentations, quotations, and technical marketing content

. Track leads and conversion performance.
5. Product & Pricing Coordination

Coordinate with production and R&D teams for

new product launches

. Collect customer feedback and market inputs for product improvement. Assist management in

pricing strategies and discount structures

.
6. Market Intelligence & Reporting

Monitor competitor activities, pricing, and promotions. Prepare regular

marketing MIS reports

, sales analysis, and ROI reports. Submit weekly/monthly reports to management with actionable insights.
Key Skills & Competencies

Strong knowledge of

building materials / roofing products / construction market

Excellent communication, negotiation, and presentation skills Dealer management and field marketing experience Strategic thinking with execution capability Proficiency in MS Office and basic digital marketing concepts Willingness to travel extensively. Qualifications MBA / PGDM in Marketing (preferred) Bachelor's degree in any discipline Experience in

uPVC, roofing sheets, PVC, metal sheets, or construction materials

is an added advantage
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Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid time off Provident Fund
Work Location: In person