Job Description

An Electrical Marketing Manager develops strategies to promote electrical products, drives brand awareness, manages campaigns (digital/print), conducts market research, leads teams, and collaborates with sales/product development to boost revenue, focusing on technical promotion, industry trends, and customer engagement for B2B/B2C markets. Key duties include budget management, performance analysis, content creation, and stakeholder liaison. Core Responsibilities:

Strategy & Planning:

Develop & execute comprehensive marketing plans, set KPIs, and align efforts with business goals.

Market Research:

Analyze trends, competitor activities, and customer needs in the electrical sector.

Campaign Management:

Oversee digital (SEO, PPC, Social Media, Email) and traditional campaigns from concept to execution.

Content Creation:

Guide creation of technical specs, catalogs, brochures, and digital content.

Sales & Product Alignment:

Work with sales teams for lead generation and product launches; liaise with product teams for accurate messaging.

Budget & ROI:

Manage marketing budgets and track campaign performance to optimize ROI.

Team Leadership:

Lead, mentor, and motivate sales and marketing teams.

Stakeholder Relations:

Build relationships with partners, media, and customers.

Events:

Organize and attend trade shows, client meetings, and industry events.
Key Skills:

Strategic Planning & Leadership Digital Marketing & Analytics B2B/B2C Market Knowledge Communication & Interpersonal Skills Technical Understanding of Electrical Products Project Management
Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance
Work Location: In person