Job Description

Marketing manager's key responsibilities include developing and implementing marketing strategies, managing online and offline campaigns, building relationships with healthcare providers and the community, and analyzing market trends to improve patient acquisition and retention. Here's a more detailed breakdown of the roles and responsibilities:

Strategic Planning & Execution:

Developing Marketing Strategies:

Create and implement marketing plans that align with the hospital's overall goals and objectives.

Market Research:

Analyze market trends, competitor activities, and patient needs to identify opportunities and refine marketing efforts.

Brand Management:

Ensure consistent brand messaging and image across all marketing channels.

Budget Management:

Manage the marketing budget effectively and track campaign performance.
Community Engagement & Public Relations:

Community Outreach:

Build relationships with local organizations and healthcare providers to raise awareness about the hospital's services.

Public Relations:

Manage media relations and build relationships with journalists and other media outlets.

Patient Engagement:

Develop strategies to retain and engage current patients.
Other Responsibilities:

Campaign Management:

Plan and execute marketing campaigns to boost foot traffic, consultations, and patient volume.

Reporting & Analysis:

Monitor campaign effectiveness, track key performance indicators (KPIs), and provide regular reports to leadership.

Team Leadership:

Manage and mentor marketing team members.

Collaboration:

Work with other departments, such as clinical services and patient services, to ensure a cohesive marketing approach.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Provident Fund
Work Location: In person