Job Description

Job Title:

Marketing Manager - Retail Sector

Department:

Marketing

Reports To:

Head of Retail Operations / General Manager

Location:

Coimbatore

Role Summary

The Marketing Manager will be responsible for developing and executing innovative marketing strategies to increase footfall, boost sales, strengthen brand awareness, and enhance customer loyalty within the retail sector. The role demands strong expertise in retail dynamics, consumer behavior, digital marketing, and local market insights to deliver measurable business growth.

Key Responsibilities

Strategic Planning & Execution

Develop and implement marketing strategies aligned with business objectives. Plan and execute promotional campaigns to drive store traffic, product visibility, and seasonal sales. Conduct competitor benchmarking and market analysis to identify trends and opportunities.

Brand & Communication Management

Strengthen brand positioning across all retail touchpoints (store, digital, outdoor, print). Oversee creative development for advertisements, signage, catalogues, and POS materials. Manage digital presence including social media, website, and online campaigns to enhance engagement.

Campaigns & Promotions

Plan and execute ATL/BTL campaigns, festive promotions, and store launch events. Collaborate with vendors, agencies, and media partners to maximize reach and ROI. Track, measure, and optimize campaign performance using data and analytics.

Customer Engagement & Loyalty

Design and drive loyalty programs to improve repeat business. Conduct customer surveys and feedback sessions to align strategies with customer needs. Implement CRM strategies to improve retention and enhance lifetime customer value.

Team & Budget Management

Lead, mentor, and develop a team of marketing executives/associates. Manage marketing budgets effectively, ensuring maximum ROI. Collaborate with Sales, Operations, and Merchandising teams for seamless execution.

Key Skills & Competencies

Strong knowledge of retail marketing strategies (offline & online). Expertise in digital marketing, social media management, and analytics tools. Excellent communication, negotiation, and interpersonal skills. Creative mindset with strong project management abilities. Data-driven approach with proven ability to measure and improve campaign performance.

Qualifications & Experience

MBA/PGDM in Marketing or related field. 5-10 years of experience in retail marketing (multi-category, fashion, electronics, or FMCG preferred). Proven track record in designing and executing successful retail marketing campaigns.
Job Type: Full-time

Pay: Up to ?100,000.00 per month