Job Description

Role Summary

We are looking for a creative and results-driven

Marketing Manager

to lead all marketing activities for our French Loaf bakery unit. The role will involve developing and executing marketing strategies to increase brand visibility, attract more customers, and boost sales across outlets.

Key Responsibilities

Marketing Strategy & Planning

Develop annual and monthly marketing plans aligned with business goals. Plan and execute ATL, BTL, and digital marketing campaigns to promote the French Loaf brand. Identify and implement local store marketing (LSM) activities to boost footfall.

Brand Management

Maintain and enhance French Loaf's brand identity across all platforms. Work with creative agencies for content, design, and campaign materials. Plan and manage seasonal product launches and promotional events.

Digital & Social Media

Manage social media channels with engaging content and timely updates. Run paid online advertising campaigns (Google, Facebook, Instagram). Track performance using analytics tools and adjust strategies accordingly.

Customer Engagement & Events

Organize in-store events, product sampling, and influencer collaborations. Collect customer feedback to improve offerings and service.

Market Research & Analysis

Monitor competitor activities, market trends, and customer behavior. Prepare marketing reports with ROI analysis for each campaign.

Requirements

Graduate in Marketing, Business Administration, or related field. Minimum 4 years' experience in marketing, preferably in F&B/QSR/retail. Strong knowledge of ATL, BTL, and digital marketing. Creative thinker with strong communication and negotiation skills. Experience in budgeting and vendor management.

Key Skills

Digital Marketing & Social Media Management Campaign Planning & Execution Event Management Brand Development
Contact HR 9344330216

Job Type: Permanent

Pay: Up to ?55,000.00 per month

Benefits:

Cell phone reimbursement Food provided Health insurance Leave encashment Paid sick time Paid time off Provident Fund
Work Location: In person