Job Description

Summary:

The Marketing Manager will be responsible for developing, implementing and executing strategic marketing plans in order to attract potential customers and customers who are in developing stage.



In order to enhance effective business decision making within India, this position will ensure data analytics drive & measure the markets, customers, product mix & pricing, service and the way we interact within the market.

We are seeking qualified, experienced and enthusiastic person to join our team as a Marketing Manager. This role will serve as the primary contact between the technology team and business users; managing and support expectations of business owners.

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Design and implement marketing strategies aligned with business targets and set goals to achieve these. Research and analyze sales and market intelligence and competitors' trends, to forecast future needs and opportunities. Promote the collection of trial and field data to inform local and R&D teams on current product performance and provide future product needs. Managing the design and production of promotional materials, such as literature, promotional items and brochures as per requirement of sales and technical team. Production of informational materials and tools, update sales and technical team about industry trends. Meet all compliance requirements in terms of collection and maintenance of individual's personal data and pricing policy. Increase the effective use of CRM tools to amplify company messaging. Participate and Contribute in discussions related to pricing strategies. Oversee branding, advertising, and promotional campaigns, track effectiveness and test new opportunities. Ensure brand consistency across all marketing channels. Oversee Public Relations activities, participating actively in company's events, such as trade shows, conferences, seminars, and webinars. Organizing required events such as customer webinars, seminars and conferences based on requirement of sales and technical team. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely. Measure the effectiveness of advertising, marketing and communications strategies Produce occasional reports on project basis to investigate specific topics or problem issues. Work on specific assigned marketing project any that comes up. Minimum 10 years of experience in the field of Marketing. Specific experience from Agri Business and B2B Marketing is preferable. Event Management. Excellent communication skills and interpersonal skills. Well organized, being professional and attention to detail. Strong analytical and problem-solving skills. Thorough understanding of principles and methods used to promote, display, and sell products and services. Proficient with Microsoft Office Suite or related software. * 30% travelling required