Job Description

Key responsibilities

Strategy and planning:

Develop and execute marketing plans and strategies to align with business goals, including creating advertising plans and estimating product demand.

Market and data analysis:

Conduct market research to identify opportunities, analyze campaign performance and ROI, and monitor industry trends.

Campaign and content management:

Oversee the creation and management of marketing campaigns across digital and traditional channels, and develop technical content such as brochures, whitepapers, and website copy.

Cross-functional collaboration:

Work closely with sales, product development, and engineering teams to ensure marketing efforts are aligned with product development and to generate leads.

Budget and team management:

Manage the marketing budget, allocate resources, and lead and mentor a marketing team.

Technical and sales support:

Provide technical information to the sales team and customers, and may involve creating technical presentations.

Key qualifications

Education:

A Bachelor's degree in Marketing, Business Administration, or a related engineering field like Civil Engineering.

Experience:

Proven experience in sales and marketing, ideally within the specific engineering sector of the company.

Technical skills:

A strong understanding of engineering principles and product applications is highly beneficial. Knowledge of digital marketing tools, data analysis, and marketing automation platforms is also required.

Soft skills:

Excellent communication, presentation, leadership, and interpersonal skills are crucial for collaborating with technical teams and stakeholders.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Work Location: In person