Job Description

About the Role:

We are looking for a strategic and results-driven Marketing Manager with a strong background in Retail Digital Marketing to lead our brand's digital growth and customer engagement initiatives. The ideal candidate will have hands-on experience in planning and executing digital campaigns for retail brands, driving traffic, conversions, and customer loyalty through both online and offline marketing strategies.

Key Responsibilities:

Develop and execute 360 digital marketing strategies tailored for retail (B2C) channels. Plan and manage performance marketing campaigns across Google Ads, Meta, and other digital platforms. Lead omnichannel initiatives combining in-store promotions with online engagement. Oversee SEO/SEM, social media marketing, content marketing, influencer marketing, and email campaigns. Analyze customer journey and implement retention strategies including loyalty programs and re-targeting. Collaborate with product, sales, and creative teams to align brand messaging and promotions. Drive footfall to physical stores via geo-targeted digital campaigns and hyperlocal strategies. Manage marketing budgets, track ROI, and optimize spend across channels. Identify and implement marketing automation tools for campaign efficiency. Monitor and report key metrics (CTR, CPA, ROAS, engagement, etc.) and prepare monthly dashboards for leadership.

Requirements:

Bachelor's or Master's degree in Marketing, Business, or a related field. 3+ years of proven experience in Retail Digital Marketing or related domains. Strong understanding of retail consumer behavior, digital funnels, and sales conversion metrics. Proficiency in tools such as Google Analytics, Meta Business Suite, Shopify/WordPress (preferred), and CRM platforms. Experience working with creative and content teams to develop impactful campaigns. Strong analytical skills with a data-driven decision-making mindset. Excellent communication, leadership, and stakeholder management abilities.

Preferred Skills:

Experience with omnichannel retail strategies. Prior work in fashion, lifestyle, or FMCG retail brands is a plus. Certification in Google Ads, Meta Blueprint, or similar digital marketing credentials.
Job Type: Full-time

Pay: ?27,683.53 - ?53,998.72 per month

Supplemental Pay:

Performance bonus
Ability to commute/relocate:

Andheri, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:

Retail Marketing: 3 years (Required)
Willingness to travel:

100% (Required)
Work Location: In person