Job Description

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Job Roles & Responsibilities

Job Designation :-

Marketing Manager - Retail

Job Location :-

Raipur (CG)

Strategy & Planning

Develop integrated marketing strategies for both verticals (ISP & Solar) Define buyer personas across residential, commercial, rural, and enterprise segments Plan and manage budgets for brand and performance campaigns

Digital Marketing

Lead campaigns across Google Ads, Meta, LinkedIn, YouTube & SEO Optimize cost metrics like CPL & CAC, and manage lead funnels Build and execute content calendars for blogs, email, and social media

Offline & BTL

Execute local campaigns: events, hoardings, flyers, kiosks, etc. Coordinate with vendors and internal teams for timely rollout Support sales/ops with area-specific promotions and branding

Branding & Communication

Ensure consistent brand messaging and visual identity Create brochures, videos, pitch decks, and sales material Liaise with designers, agencies, and freelancers as needed

CRM & Customer Engagement

Run referral programs, loyalty drives, and feedback surveys Improve experience via proactive communication and journey mapping Sync marketing with customer support and installation teams

Team & Collaboration

Lead a team or manage external partners for execution Collaborate with Sales, Product, and Tech on growth initiatives Report monthly metrics and insights to leadership

Interested candidates can share their resume/CV on

janhvi.p@elxer.com/ +91-7716777744