Job Description

Job Title

Senior Marketing Manager - Central India (Only Jewellery Industry Candidate Preferred)

Location

Central India (Chhattisgarh, Madhya Pradesh, Uttar Pradesh, Bihar)

Experience

8-12 Years

Job Summary

The Senior Marketing Manager will lead regional marketing initiatives for the jewellery business across Central India. The role focuses on driving brand visibility, showroom footfall, and sales through effective retail, trade, and regional marketing strategies aligned with national brand objectives.

Key Responsibilities

Develop and execute regional marketing strategies for CG, MP, UP, and Bihar

Drive showroom promotions, exhibitions, festive campaigns, and new store launches

Lead retail and trade marketing initiatives with franchisees and dealers

Adapt national campaigns to local culture, festivals, and languages

Oversee regional advertising (print, outdoor, radio, digital, influencers)

Manage regional marketing budgets and track ROI

Analyze market trends, competition, and customer insights

Collaborate closely with sales, agencies, and leadership teams

Candidate Profile

Graduation/MBA in Marketing or equivalent

8-12 years of marketing experience.

Candidate Should have jewellery Industry Experience.

Strong exposure to regional and retail marketing Deep understanding of Central Indian markets Excellent communication, leadership, and execution skills Willingness to travel extensively Hindi mandatory; regional language knowledge preferred
Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹150,000.00 per month

Experience:

Marketing: 8 years (Preferred)
Language:

Hindi (Preferred)
Willingness to travel:

100% (Preferred)
Work Location: Remote