Job Description

Overview

We are seeking a dynamic and results-driven

Marketing Manager

to join our team at PREETHI GROUP , a leading player in the textile retail industry. The ideal candidate will have a proven track record in developing and executing innovative marketing strategies that drive brand awareness, customer acquisition, and revenue growth. In this role, you will work closely with cross-functional teams to enhance the company's market presence, develop creative campaigns, and ensure customer engagement across multiple channels.

As a Marketing Manager in the textile retail space, you will be responsible for shaping our brand's identity, leading digital marketing efforts, coordinating retail marketing initiatives, and driving traffic to both physical and online stores. You will have the opportunity to work in a fast-paced, creative, and collaborative environment that values strategic thinking and measurable results.

Duties

Develop and Implement Marketing Strategies

: Create and execute comprehensive marketing strategies that align with company goals and objectives, including product launches, seasonal campaigns, and promotions tailored to the textile retail market.

Digital Marketing Management

: Oversee online marketing efforts, including SEO, SEM, social media marketing, email marketing, and paid digital ads to increase brand visibility and drive traffic.

Content Creation and Management

: Lead the development of engaging content for both online and offline platforms, ensuring brand consistency across all marketing materials (websites, social media, brochures, emails, etc.).

Retail Marketing

: Collaborate with retail teams to execute in-store marketing campaigns, product displays, and promotions that resonate with target customers.

Market Research and Analysis

: Conduct market research to understand consumer trends, competitor activity, and industry developments. Use data to optimize marketing tactics and improve campaign performance. Stay updated on industry trends and competitor activities to identify opportunities for growth.

Qualifications

Bachelor's Degree

in Marketing, Business, or related field.

5+ years of experience

in marketing, with at least 2-3 years in a managerial role within retail, textiles, or fashion-related sectors. Proven expertise in

digital marketing

, including SEO, PPC, and social media marketing. Strong understanding of

consumer behavior

and market segmentation in the retail sector. Excellent communication, project management, and leadership skills. Experience with

marketing automation tools

(e.g., Mailchimp, HubSpot, Google Ads) and

analytics platforms

(e.g., Google Analytics, social media insights). Creative thinking with a strong eye for design and detail.

Familiarity with textile and fashion industry trends

and best practices is a plus.
Job Type: Full-time

Pay: From ?30,000.00 per month

Benefits:

Flexible schedule * Paid time off