Job Description

The Marketing Manager will be responsible for leading the overall digital marketing function at VIBGYOR ACE and EduFlourish, shaping the brand vision, and driving strategies that support business growth and admissions. This role requires a strategic thinker with a hands-on approach to executing campaigns, building brand equity, and leveraging digitalchannels to generate high-quality leads.

Work Days:

Monday to Saturday

Work Timings:

9:00 - 5:30 PM

Work Location:

Remote

Roles and Responsibilities

:

Marketing Strategy & Planning

Define and execute the annual digital marketing roadmap aligned with business objectives and admissions targets. Conduct market research, competitor benchmarking, and audience insights to guide digital strategies. Own and strengthen the brand's digital narrative, ensuring consistency across all online touchpoints.

Campaign Leadership

Conceptualize and manage performance-driven digital campaigns across SEO, SEM, paid media (Google, Meta, LinkedIn), email marketing, and social media. Define campaign KPIs and track performance for continuous optimization. Leverage analytics and insights to maximize ROI and improve conversion rates across the funnel.

Digital Marketing Excellence

Oversee and optimize digital assets including websites, landing pages, and marketing automation platforms. Drive engagement and brand presence through social media, influencer marketing, and content-led campaigns. Implement A/B testing, retargeting, and funnel optimization strategies for lead acquisition and nurturing.

Brand & Communications

Build impactful brand stories and digital content for social media, blogs, newsletters, and other online platforms. Collaborate with creative teams (content, design, video) to produce compelling assets for digital campaigns. Manage digital PR, media partnerships, and online thought leadership initiatives.

Lead Generation & CRM

Own the digital lead funnel from acquisition to nurturing to conversion. Implement data-driven strategies to improve lead quality, engagement, and conversion rates. Ensure seamless integration between marketing automation platforms and CRM for effective lead tracking.

Team & Budget Management

Manage internal teams, external agencies, and digital partners to deliver high-performing campaigns. Plan and oversee the digital marketing budget, ensuring efficiency and ROI. Foster a culture of innovation, collaboration, and performance excellence within the team.

Qualifications & Experience:

Bachelor's degree in Marketing, Business Administration, Communications, or related field. MBA/PGDM preferred. 6-9 years of digital marketing experience, with at least 3 years in a managerial role (education sector experience strongly preferred). Proven success in building and scaling digital marketing strategies across multiple platforms. Strong understanding of the education landscape, student-parent decision-making, and digital admissions funnel.

Skills & Competencies:

Strong expertise in SEO, SEM, paid media, social media marketing, influencer collaborations, and marketing automation. Proficiency in tools like Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Ads, HubSpot/Zoho, and CRM platforms. Exceptional communication, presentation, and storytelling skills. Analytical mindset with proven ability to track, measure, and optimize digital performance. Creative problem solver with agility to work under pressure and deliver results. Leadership skills with experience managing teams, agencies, and budgets.

Why Join Us:

At VIBGYOR ACE and EduFlourish, you will have the opportunity to shape the future of education marketing. This role offers the perfect balance of strategy, creativity, and execution, with the chance to make a measurable impact on student growth and brand visibility.

Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Application Question(s):

How many years of experience do you have? What are your salary expectations?
Work Location: Remote