Marketing Manager in real estate leads strategic marketing initiatives that build brand presence, generate leads, and support property sales or rentals. This role thrives on collaboration with sales, development, and creative teams to ensure cohesive, effective campaigns.
Key Responsibilities
Marketing Strategy & Planning
Develop and implement comprehensive multi-channel campaigns (digital, print, social, events, virtual tours) tailored to target audiences and market segments.
Content & Channel Management
Oversee creation and distribution of marketing assets: property listings, brochures, emails, social media, blogs. Manage SEO/SEM efforts for maximum exposure
Market Research & Analytics
Track market trends, competitor activity, and consumer behavior. Analyze campaign performance (leads, conversions, ROI, KPIs) and refine strategies accordingly.
Collaboration & Leadership
Work alongside sales, design, and agencies to align goals and support sales processes. Guide and mentor marketing team members where applicable.
Budget & Resource Management
Allocate and oversee marketing budgets, negotiate with vendors, and optimize spending to maximize return.
Brand & Event Management
Maintain consistent brand messaging and identity. Plan and execute events--including launches, property showcases, and webinars--to boost visibility and engagement.
Required Skills & Qualifications
Bachelor's degree in Marketing, Business Admin, or a related field; MBA or marketing certifications are a plus.
3-5+ years of real estate or property marketing experience (luxury or commercial segments favored).
Proficiency with CRM, email platforms, SEO/SEM, Google Analytics, and marketing automation tools.
Excellent writing, communication, and leadership skills, along with strong analytical and strategic thinking capabilities.
Deep understanding of real estate market dynamics, regulatory environment, and customer segments.
Preferred Qualifications
Experience with virtual tours, AI-driven marketing tools, or automation platforms.
Background in luxury property or high-end real estate marketing.
Additional certifications (e.g., CIM, digital marketing), multilingual abilities, or international market experience.
Compensation & Benefits
Competitive base salary plus performance-based bonus or commission structure.
Benefits may include health insurance, retirement plans, paid leave, and professional development opportunities.
Ideal Candidate Profile
A strategic mindset with data-driven decision-making skills.
Proactive leader proficient in digital marketing and traditional outreach.
Skilled communicator and storyteller, capable of translating property value into compelling narratives.
Adaptable, organized, and collaborative across teams and vendors.
Job Types: Full-time, Permanent
Pay: ₹20,384.89 - ₹60,551.62 per month
Benefits:
Health insurance
Schedule:
Day shift
Supplemental Pay:
Yearly bonus
Ability to commute/relocate:
Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
Do you have experience in the real estate sector
Education:
Bachelor's (Required)
Experience:
Marketing: 8 years (Required)
Work Location: In person
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