Job Description

Job Summary:

The Marketing Manager is responsible for developing and executing strategic marketing plans to promote the company's real estate properties, brand, and services. This role involves leading marketing campaigns, managing a team, and collaborating with sales and development teams to ensure alignment between marketing efforts and business goals. The ideal candidate is creative, results-oriented, and experienced in the real estate industry.

Key Responsibilities:

Marketing Strategy Development:

Create and implement comprehensive marketing plans to promote residential, commercial, and mixed-use properties. Identify target audiences and tailor campaigns to attract prospective buyers, tenants, and investors. Monitor market trends, competitor activities, and customer preferences to adjust strategies accordingly.

Campaign Management:

Plan and execute multi-channel marketing campaigns, including digital, social media, print, outdoor advertising, and events. Oversee content creation for promotional materials such as brochures, property listings, websites, and video tours. Track and evaluate the effectiveness of campaigns using analytics and reporting tools.

Brand Management:

Ensure consistent branding across all marketing materials and communication channels. Develop strategies to enhance the company's reputation and market presence. Collaborate with design and content teams to maintain high-quality visuals and messaging.

Digital Marketing:

Manage and optimize the company's online presence, including websites, social media accounts, and email campaigns. Use SEO, SEM, and PPC strategies to drive traffic and generate leads. Analyze online performance metrics to refine digital marketing efforts.

Lead Generation and Collaboration:

Work closely with the sales team to generate qualified leads and support their efforts. Develop marketing materials and presentations to assist the sales process. Build and maintain relationships with brokers, developers, and other industry stakeholders.

Event Planning and Coordination:

Organize and oversee open houses, property showcases, and community engagement events. Represent the company at real estate expos, trade shows, and networking events.

Budget Management:

Develop and manage the marketing budget, ensuring optimal allocation of resources. Negotiate contracts with vendors, agencies, and media outlets to maximize ROI.

Team Leadership:

Recruit, train, and manage a marketing team to execute projects effectively. Provide guidance, feedback, and support to foster a productive work environment.

Requirements:

Education:

Bachelor's degree in Marketing, Business Administration, or a related field.

Experience:

Minimum of 5 years of marketing experience, with at least 2 years in real estate. Proven track record of successful campaigns and lead generation.

Skills:

Strong knowledge of real estate markets and buyer behavior. Expertise in digital marketing tools, CRM systems, and analytics platforms. Excellent communication, negotiation, and leadership skills. Creative mindset with strong attention to detail.

Certifications:

Certifications in Digital Marketing, SEO, or Social Media Management are a plus.
Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement Provident Fund
Work Location: In person