Job Description

This role is for one of the Weekday's clients
Min Experience: 4 years
Location: Pune
JobType: full-time
We are seeking a results-driven Marketing Manager to lead strategic marketing initiatives, brand development, digital campaigns, and revenue-focused lead generation. The ideal candidate will have a strong background in B2B marketing and a proven track record of driving business growth through integrated marketing strategies across digital, social, and offline channels.
Requirements
Key Responsibilities
1. Strategic Marketing & Planning

• Develop and execute annual and quarterly marketing plans aligned with business objectives and revenue targets.
• Translate strategic goals into actionable marketing initiatives across multiple platforms.
• Collaborate closely with Sales and Business Development teams to ensure cohesive go-to-market execution.

2. Brand Management

• Build and strengthen a consistent brand identity across all marketing and communication channels.
• Maintain brand voice, tone, and messaging aligned with company values and audience expectations.
• Lead brand awareness initiatives and partnerships to reinforce market positioning in the industrial and technology domains.

3. Digital & Social Media Management

• Oversee digital channels with a strong focus on B2B lead generation.
• Design and execute targeted outreach campaigns for key decision-makers (CXOs, EHS Heads, Supply Chain Directors, Procurement Leaders).
• Manage paid advertising campaigns (LinkedIn Ads, Google Ads, Meta Ads) to attract and convert high-quality leads.
• Track performance metrics, conversion rates, and ROI; prepare monthly reports for leadership review.

4. Lead Generation & Revenue Growth

• Create and manage LinkedIn-based lead generation funnels targeting high-value B2B clients.
• Collaborate with the sales team to convert MQLs (Marketing Qualified Leads) into SQLs (Sales Qualified Leads) and revenue opportunities.
• Maintain dashboards to monitor lead flow, campaign efficiency, and revenue contribution.
• Drive measurable business outcomes through nurturing, remarketing, and relationship-building campaigns.

5. Events, Expos & Exhibitions

• Plan and execute company participation in major trade shows, industry expos, and conferences.
• Manage event logistics, booth design, promotional material, and pre-/post-event engagement.
• Represent the organization at select events to foster relationships with key stakeholders.

6. Team Leadership & Performance Management

• Lead and mentor marketing teams including digital, content, and design specialists.
• Set clear KPIs, ensure timely execution of marketing plans, and foster a culture of accountability and innovation.
• Encourage creativity, collaboration, and continuous improvement within the team.

7. Content & Collateral Development

• Supervise the creation of marketing collateral such as brochures, presentations, digital assets, and video content.
• Ensure all content clearly communicates the organization's value proposition to both technical and managerial audiences.
• Maintain a balance between technical accuracy and marketing clarity.

8. Market Research & Competitive Intelligence

• Continuously monitor industry trends, competitor strategies, and emerging market opportunities.
• Use insights to refine marketing strategies, identify new geographies, and expand target segments.
• Provide data-backed recommendations for marketing and lead acquisition improvements.

Qualifications & Experience

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 5-7 years of experience in B2B marketing, preferably in industrial technology, SaaS, or engineering sectors.
• Proven success in LinkedIn-based lead generation and revenue-driven marketing campaigns.
• Proficiency with tools such as LinkedIn Sales Navigator, HubSpot, Zoho CRM, Google Analytics, etc.
• Experience managing cross-functional teams and marketing budgets.
• Strong leadership, communication, and analytical skills.

Key Competencies

• Strategic and analytical mindset with a focus on measurable outcomes.
• Deep understanding of the B2B buyer journey and executive-level engagement.
• Excellent project management and multitasking abilities.
• Ability to convert insights into actionable marketing improvements.
• Confident and persuasive communicator with a growth-oriented approach.

Skills
B2B Marketing | GTM Strategy | Brand Management | Digital Marketing | LinkedIn Advertising | Google Ads | Lead Generation (MQL to SQL) | Event & Expo Management | Social Media Campaigns | Content Strategy | Team Leadership | ATL & BTL Marketing

Skills Required