Domnic Lewis is mandated to hire for Marketing Manager- Public Care
Role Purpose
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The Marketing Manager - Public Care is responsible for leading marketing strategy and execution for P
ublic care products
across institutional, government, and managed care settings. The role focuses on driving access-oriented product launches, therapy shaping, and sustainable brand growth, in alignment with public healthcare priorities, affordability frameworks, and policy environments.
Key Roles & Responsibilities
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Public Care Strategy & Product Launch
Develop and execute comprehensive marketing and launch strategies for public care products across government, institutional, and managed care channels.
Align product positioning and value propositions with public health priorities, tender requirements, pricing frameworks, and access pathways.
Drive launch readiness by coordinating communication, education, and promotional initiatives tailored to public care customers.
Cross-Functional Alignment
Collaborate with Market Access, Sales, Medical, Regulatory, Public Affairs, and Supply Chain teams to ensure seamless execution of public care strategies.
Act as the marketing lead for public care initiatives, ensuring alignment between commercial objectives and access strategies.
Market Research & Public Care Insights
Conduct in-depth market research to understand public healthcare systems, treatment protocols, procurement mechanisms, and healthcare provider dynamics.
Identify unmet needs and access barriers within public care settings and translate insights into actionable marketing strategies.
Therapy Shaping & Market Development
Lead therapy shaping and market development initiatives aimed at improving disease awareness, diagnosis, and appropriate treatment adoption within public healthcare systems.
Manage multiple strategic projects supporting long-term sustainability of public care brands.
Stakeholder Engagement
Build and maintain strong relationships with healthcare professionals, institutional decision-makers, and key opinion leaders within public care systems.
Leverage stakeholder insights to support evidence generation, policy alignment, and value communication.
Performance Management & KPIs
Define and monitor KPIs to assess launch effectiveness, brand performance, access outcomes, and market penetration in public care channels.
Optimize strategies based on performance data and evolving healthcare landscapes.
Brand Management
Manage branding and portfolio strategy for public care products.
Ensure brand messaging is compliant, consistent, and aligned with global, regional, and local strategies.
Skills & Qualifications
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Education
Post-graduate MBA with specialization in Marketing from a premier B-school.
* Science graduate preferred.
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