Job Description

Job Title: Marketing Manager - Project (TMT Bars)

Department: Sales & Marketing

Reporting To: Head of Marketing / VP - Sales & Marketing

Location: Project / Plant / Regional Office

Job Purpose

To plan, execute, and monitor

project-specific marketing activities for TMT bars

, ensuring strong brand visibility, demand generation, channel partner activation, and achievement of sales targets in project, institutional, and trade segments.

Key Responsibilities

1. Project Marketing Strategy

Develop and implement

project-wise marketing plans

for TMT bars aligned with sales targets. Identify target segments:

infrastructure projects, contractors, builders, government & institutional buyers

. Coordinate with sales teams for project pipeline planning.

2. Lead Generation & Demand Creation

Generate qualified leads from

projects, EPC contractors, real estate developers, and infrastructure companies

. Support sales team in

conversion of enquiries into orders

. Track lead funnel and conversion ratios.

3. Brand Building & Visibility

Plan and execute

ATL / BTL activities

: hoardings, dealer boards, site branding, van campaigns. Ensure strong

brand presence at construction sites, project locations, and dealer outlets

. Manage branding materials: brochures, technical datasheets, POP materials.

4. Channel Partner & Dealer Marketing

Appoint, develop, and engage

dealers, distributors, and channel partners

for project markets. Conduct

dealer meets, mason meets, engineer meets, and contractor meets

. Implement trade schemes, loyalty programs, and incentive campaigns.

5. Digital & Promotional Marketing

Execute

digital marketing campaigns

(Google, Meta, WhatsApp, lead portals) focused on project leads. Monitor campaign ROI, cost per lead, and engagement metrics. Coordinate with agencies for creatives and campaign execution.

6. Budget Planning & Control

Prepare

project marketing budgets

and ensure effective utilization. Monitor expenses and ensure activities are within approved budgets. Evaluate ROI for all marketing initiatives.

7. Market Intelligence & Competition Analysis

Track competitor pricing, schemes, branding activities, and market share. Collect market feedback on product quality, service, and brand perception. Share actionable insights with management and sales teams.

8. Coordination & Reporting

Work closely with

sales, production, logistics, and finance teams

to ensure smooth execution. Prepare and submit

weekly/monthly MIS reports

on marketing activities and outcomes. Support management with data-driven insights and recommendations.

9. Compliance & Brand Guidelines

Ensure all marketing communication complies with

company brand guidelines

. Maintain ethical marketing practices and statutory compliance where applicable.

Required Qualifications & Experience

MBA / PGDM in Marketing (preferred) or relevant graduate degree.

5-10 years of experience

in marketing of

TMT bars / steel / building materials

. Strong exposure to

project sales & institutional marketing

. Knowledge of construction industry, EPC projects, and tendering environment.
Job Type: Full-time

Work Location: In person