Job Description

Job Summary:

We are seeking a

dynamic and experienced Marketing Manager

to lead and execute both

online and offline marketing strategies

. The ideal candidate must have a proven track record in

brand building

, digital marketing, and creative content development. You will play a key role in enhancing our brand visibility, engaging target audiences, and driving overall business growth.

1. Brand Building & Strategy (Compulsory Skill)

Develop and implement comprehensive

brand-building strategies

that strengthen brand identity and awareness. Ensure consistent brand messaging across all marketing channels -- online and offline. Conduct market analysis to understand audience behavior, competition, and brand positioning. Develop brand guidelines and ensure adherence in all marketing communications.

2. Digital Marketing & Social Media

Plan and manage

digital marketing campaigns

on platforms like Facebook, Instagram, YouTube, and LinkedIn. Create and execute

social media content strategies

that drive engagement and follower growth. Monitor and analyze campaign performance using tools like

Meta Business Suite

,

Google Analytics

, and other analytics platforms. Design visually appealing marketing materials using

Canva

or similar tools. Collaborate with the creative team to produce high-quality posts, videos, and ad creatives.

3. Videography & Content Creation

Capture, edit, and produce engaging

video content

for brand promotions, social media, and product campaigns. Work on storytelling through visual media to create emotional brand connections. Stay updated with social media trends and integrate innovative content ideas.

4. Offline Marketing & Events

Plan and execute

offline marketing activities

, including events, exhibitions, and promotional campaigns. Build relationships with local partners, vendors, and community networks to enhance brand presence. Develop and manage print materials such as brochures, flyers, posters, and banners. Conduct

local market research

to identify opportunities and drive footfall to physical locations (if applicable).

5. Performance Tracking & Reporting

Set measurable goals and track marketing performance metrics. Prepare monthly reports highlighting ROI, engagement rates, and campaign outcomes. Continuously optimize strategies based on data insights and market feedback.

Key Skills & Qualifications

Minimum 2 years of experience in marketing

(Brand building experience is

mandatory

) Strong understanding of

digital marketing and brand strategy

Proficiency in

marketing tools

such as Canva, Meta Suite, and Google Analytics

Videography and video editing

expertise (Adobe Premiere, CapCut, or similar) Excellent communication, leadership, and project management skills Creative thinker with an eye for design and storytelling Ability to manage multiple campaigns simultaneously
Job Type: Full-time

Pay: ?16,563.65 - ?50,000.00 per month

Benefits:

Food provided Health insurance Internet reimbursement
Experience:

total work: 1 year (Preferred)
Work Location: In person