Job Description

Brand Strategy & Positioning Develop and implement brand positioning strategies that highlight uniqueness (e.g. heritage, craftsmanship, purity).

Build consistent storytelling across digital and offline channels.

Digital Marketing Plan and execute campaigns across social media (Instagram, Facebook, WhatsApp, YouTube, Pinterest).

Manage SEO, Google Ads, Meta Ads to drive online store traffic and conversions.

Coordinate influencer & content marketing collaborations.

Visual & Content Marketing Oversee creation of product photography, catalogues, videos, reels, festive posters, and in-store branding material.

Ensure consistency in aesthetic appeal across platforms.

Product Launches & Promotions Plan new collection launches (festive, bridal, daily wear, etc.).

Design festive promotions, discounts, and loyalty programs.

Coordinate with designers and sales teams to highlight bestsellers.

Customer Engagement & CRM Plan customer engagement campaigns like events (e.g. fashion shows, kids competitions), gifting, or lucky draws.

Build customer loyalty through referral programs, feedback surveys, and WhatsApp marketing.

Retail & In-store MarketingManage in-store branding, banners, window displays, and seasonal decor.

Support showroom staff with training material and sales scripts.

Event & Exhibition ParticipationOrganize or participate in wedding fairs, jewellery expos, and festive pop-ups.

Handle booth setup, product display, and customer interaction strategies.

Market & Competitor AnalysisTrack competitors' marketing activities and pricing.

Conduct customer surveys and analyze trends (e.g. minimal vs statement jewellery, digital gold interest).

Inventory & Sales CoordinationSuggest what items to promote based on stock, trends, and slow-moving items.

Work closely with merchandising & e-commerce teams.

Reporting & BudgetingMonitor marketing ROI and prepare monthly performance reports.

Allocate and manage marketing budget efficiently.

Job Type: Full-time

Pay: ?30,000.00 - ?35,000.00 per month

Schedule:

Day shift
Work Location: In person