Job Description

Role Overview:

The Marketing and Branding Head will be responsible for overseeing all marketing and branding activities across all verticals of Shree Shakti Seva Kendra, including the associated school. The role demands a strategic, creative, and detail-oriented professional who can enhance the organization's visibility, manage marketing agencies, promote products under Nari- Shashaktikaran, and ensure seamless execution of events and campaigns.

Key Responsibilities:

a. Marketing Strategy and Execution:

Develop and implement comprehensive marketing strategies to enhance the visibility and reputation of Shree Shakti Seva Kendra and its school.

Stay updated with the latest marketing trends and ensure their application to the organization's marketing campaigns.

Identify and on-board marketing agencies to collaborate effectively on campaigns, ensuring alignment with the organization's goals.

b. Social Media and Content Management:

Monitor the performance of social media platforms and ensure the content aligns with the organization's values and goals.

Oversee the creation and curate engaging, impactful, and trend-relevant content for social media and other digital platforms.

Ensure consistent branding and messaging across all marketing materials.

c. Product Marketing:

Design and execute marketing strategies to promote products created under the Nari-Shashaktikaran initiatives, focusing on maximizing reach and sales.

d. Event Management:

Manage relationships with vendors pertaining to the event conduction (vendor management is supposed to happen through the purchase manager), in coordination with the purchase manager / estate manager ensuring timely delivery and quality of services.

Plan, coordinate, and execute events, including community programs and promotional activities, with attention to detail and efficiency.

e. Documentation and Data Management:

Maintain accurate and organized data backups of all events, day-to-day activities, and marketing campaigns.

Prepare detailed reports on marketing performance, event outcomes, and vendor collaborations for review by management.

Prepare detailed analytics of the performance of different campaigns conducted in the social media and other platforms from time to time.

f. CRM maintenance and sales bridging:

Work as an admin under super admin (Principal) for maintenance of the overall CRM to check and supervise the overall customer handling

Supervise the lead nurturing and monitor the sales funnel with detailed analytics of the lead conversion

Supervise and monitoring of the tagging of leads and raising activity for different sales executives.

Maintenance of the lead pockets and assigning of leads to the right sales executives

Setting up of an effective follow up mechanism leading to sales closures

Feedback to the marketing vendors regarding the effectiveness and performance of different collaterals across all different social media campaigning

g. Collaboration and Supervision:

Work closely with internal teams to ensure alignment between marketing activities and organizational objectives.

Provide oversight and guidance to marketing agencies, ensuring accountability and performance.

h. Qualifications and Skills:

Educational Background: Bachelor's/Master's degree in Marketing, Business Administration, or a related field.

Experience: Minimum of 5 years of experience in marketing, branding, or a similar role, preferably in an NGO or educational organization.

Technical Skills: Proficiency in social media management tools, digital marketing platforms, and analytics tools.

Soft Skills: Strong leadership, communication, and organizational skills.

i. Other Requirements:

Creative mind-set with the ability to think strategically.

Knowledge of vendor management and event planning.

Familiarity with product marketing, particularly in the context of women empowerment initiatives.

j. Key Performance Indicators (KPIs):

Growth in social media engagement and followers.

Increase in visibility and sales of products under Nari Shashaktikaran.

Successful execution of events and marketing campaigns.

Timely and accurate documentation of all activities.

Quality and efficiency of vendor and agency collaborations.

Job Type: Full-time

Pay: ₹35,000.00 - ₹70,000.00 per month

Work Location: In person