Job Description

At Hike, were building the Rush Gaming Universe xf0x9fx8exae xf0x9fx93xb2 xf0x9fx92xb0To know more, check out .As a Paid Marketing Manager you will have a unique blend of strategic and tactical skills and be accountable to maintain, enhance, and execute business tactics aimed at preserving customers and improving value.Hike Code xf0x9fx93x9d( Our core cultural values )The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:

• Top Talent in Every Role xe2x86x92 Both a quest for greatness & shared values are important to us xf0x9fxa6xb8xe2x80x8dxe2x99x82xefxb8x8f
• Owner not a Renter xe2x86x92 Proactive & radically responsible. Everyone is an owner xf0x9fxa4x9d
• Pro-Sports Team xe2x86x92 Strength-based, results-driven with a "team-first" attitude xe2x9axbdxefxb8x8f
• Customer Obsession xe2x86x92 We exist to delight our customers xf0x9fx98x83
• Think Deeply & Exercise Good Judgement xe2x86x92 Clear mind, obsession to simplify & data-informed xf0x9fx99x87xe2x80x8dxe2x99x80xefxb8x8f
• Build & Make Magic xe2x86x92 Courage to walk into the unknown and pioneer new fronts xf0x9fx99x80
• Be Insatiably Curious & Keep Improving xe2x86x92 Curiosity to acquire new perspectives, quickly xf0x9fx91xa8xe2x80x8dxf0x9fx8fxab
• Move Fast & Be Dynamic xe2x86x92 Ruthless prioritization & move fast xf0x9fx99x8bxe2x80x8dxe2x99x82xefxb8x8f
• Dream Big, Be Bold & Think Long Term xe2x86x92 Courage to climb big mountains xf0x9fx9ax80

Skills & experience we're looking for xf0x9fx91xa8xe2x80x8dxf0x9fx92xbb

• 4+ years of experience in performance marketing, with a strong focus on acquisition, retention, reactivation, and ROAS optimization across paid channels. | Top talent in every role
• Deep expertise in Google Ads, Meta Ads, X Ads, Programmatic Advertising, and DSPs, with a proven ability to scale performance campaigns. | Think Deeply
• Strong analytical mindsetxe2x80x94you leverage data to optimize CPA, LTV, ROAS, CTR, and Conversion Rates, ensuring maximum efficiency and growth. | Think Deeply
• Proven experience in performance marketing, with expertise in Google Ads, Facebook Ads, influencer marketing, and programmatic buying. | Top Talent in Every Role
• Ability to manage large budgets effectively, continuously optimizing for efficiency and return. | Move Fast
• Experience leading cross-functional collaboration, working closely with product, design, content, and CRM teams to drive integrated marketing strategies. | Pro Sports Team
• Hands-on experience in growth hacking and funnel optimization, ensuring seamless user journeys from acquisition to retention. | Innovate & Make Magic
• Expert in A/B testing and experimentation, iterating on creatives, landing pages, and messaging to drive higher engagement and conversions. | Be Curious & Keep Learning
• Sharp understanding of social media & building social-first brands. | Top Talent in Every Role
• Creative thinker with an analytical, data-driven approach to execution. | Think Deeply
• Demonstrated success in leading cross-functional creative and strategic planning processes, delivering end-to-end execution. | Top Talent in Every Role
• Expertise in marketing analytics tools (CPA, LTV, ROAS, etc.) to optimize campaigns for acquisition, retention & reactivation. | Think Deeply
• Ability to effectively communicate and manage relationships with external vendors and partners. | Pro Sports Team
• Strong analytical & critical thinking skillsxe2x80x94looking at trends, data & deriving actionable insights. | Think Deeply
• Always on top of trends, digital innovations, and emerging media formats in gaming & social. | Be Curious & Keep Learning
• Creative, innovative, and constantly looking to push the boundaries for unique marketing campaigns. | Innovate & Make Magic
• Demonstrated ability to drive strategic goals in a fast-paced, innovative environment & evolve strategies based on insights. | Move Fast

You will xf0x9fx93xb2

• Strategy : Develop and execute performance marketing strategies focused on acquisition, retention, and reactivation to drive sustainable growth.
• Strategy : Own and optimize paid campaigns across Google Ads, Meta, X, and programmatic channels, ensuring high ROAS and efficiency.
• Strategy: Build & scale data-driven campaigns to grow awareness, acquire new users, and drive engagement.
• Operations: Manage and optimize reactivation campaigns to bring back lapsed users and enhance retention funnels.
• Operations: Strategically allocate and optimize budgets across channels, continuously testing and refining for cost efficiency and impact.
• Operations: Identify and activate influencer partnerships as part of the performance marketing mix to drive growth and engagement.
• Operations: Own and execute lifecycle marketing via CRM tools (CleverTap, WebEngage, MoEngage) across push, in-app, email & remarketing campaigns.
• Operations: Provide strategic feedback on third-party tools & ad tech platforms used for performance marketing
• Analytics: Leverage data to track, evaluate, and improve marketing campaigns using real-time insights.
• Analytics: Continuously test and optimize creatives, landing pages, and messaging to maximize CTR, conversion rates, and engagement.
• Analytics: Keep up with the latest trends in digital advertising, ad tech, and automation, ensuring marketing efforts remain innovative and effective.

xf0x9fx92xb0 Benefits xe2x86x92 At Hike, we offer competitive compensation, exciting global exposure, and a chance to be part of something truly transformative. Learn more at .

Hike