Job Description

A Jewellery Marketing Manager develops and executes marketing strategies to promote jewelry products, increase brand awareness, and drive sales. This role involves strategic planning, campaign management, digital marketing, market research, brand development, and content creation. They also collaborate with various teams and manage external partners.

Key Responsibilities:

Developing and Implementing Marketing Strategies:

Creating and executing marketing plans aligned with company objectives, encompassing both digital and traditional channels.

Managing Marketing Campaigns:

Overseeing the entire campaign lifecycle, from ideation and planning to execution and analysis, including digital, social media, email, and content marketing.

Budget Management:

Allocating and managing marketing budgets effectively, tracking expenditures, and ensuring cost-efficiency.

Data Analysis and Reporting:

Analyzing marketing data, campaign performance, and market trends to identify areas for improvement and inform future strategies.

Team Leadership and Collaboration:

Leading and mentoring the marketing team, fostering collaboration with other departments like sales and product development, and ensuring cohesive brand messaging.

Staying Updated on Industry Trends:

Continuously monitoring the competitive landscape and emerging marketing trends to identify opportunities and maintain a competitive edge.

Content Creation and Management:

Overseeing the creation of marketing content across various platforms, ensuring brand consistency and engagement.

Relationship Building:

Developing and maintaining relationships with media, influencers, and strategic partners.

Market Research:

Conducting research to understand customer needs and preferences, enabling effective targeting and campaign development.
Required Skills:

Marketing Expertise:

Deep understanding of marketing principles, strategies, and best practices.

Analytical Skills:

Ability to analyze data, interpret trends, and make data-driven decisions.

Communication Skills:

Strong verbal and written communication skills for presentations, collaboration, and content creation.

Leadership Skills:

Ability to lead and motivate a team, fostering a collaborative and productive environment.

Creativity and Innovation:

Ability to develop innovative and engaging marketing campaigns.

Technical Skills:

Proficiency in using marketing tools and platforms, including social media management, email marketing, and analytics software.

Project Management:

Ability to manage multiple projects simultaneously, meet deadlines, and ensure successful campaign execution.
In essence, a Marketing Manager is a strategic leader who drives marketing initiatives, ensuring effective communication and engagement with target audiences to achieve business objectives.

Job Type: Full-time

Pay: ?30,000.00 - ?49,613.82 per month

Schedule:

Day shift
Work Location: In person