Job Description

About the Company
We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.
This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.
Role Summary
We are looking for an energetic and creative Marketing Manager who can build brand buzz, execute impactful campaigns, and drive consumer engagement across digital, retail, and on-ground channels. The role requires a balance of strategic thinking and hands-on execution.
Key Roles & Responsibilities

• Plan and execute 360 marketing campaigns to drive brand awareness, trials, and repeat consumption

• Lead influencer and creator marketing across nano, micro, and celebrity creators

• Drive trade marketing initiatives including POS, visibility, sampling, and in-store activations across GT & MT

• Manage performance marketing campaigns across Meta, Google, and retail media platforms with ROI focus

• Execute on-ground marketing activities such as events, campus activations, and community engagements

• Collaborate with creative partners to develop high-impact content across digital and retail touchpoints

• Track campaign performance, consumer insights, and analytics to optimize execution

• Work closely with Sales, NPD, and Operations teams to align marketing with launches and distribution goals

• Manage agencies, vendors, and external partners effectively

Requirements

• Strong understanding of FMCG / beverage / consumer brand marketing

• Experience across digital marketing, trade marketing, and on-ground activations

• Hands-on exposure to influencer marketing and content development

• Data-driven mindset with strong analytical and execution skills

• Ability to manage agencies and negotiate partnerships

• Deep understanding of Gen Z and young India consumer behavior

• Creative, proactive, and comfortable working in a fast-paced environment

Experience & Qualification

• 3-5 years of hands-on marketing experience

• Prior experience in FMCG, beverages, or lifestyle brands preferred

• Bachelor's degree in Marketing, Business, or related field (MBA preferred)

Benefits

• Opportunity to build a brand from the ground up

• Direct exposure to founders and leadership

• Fast decision-making, high ownership, and creative freedom

• Performance-driven culture with visible impact

• Competitive salary + performance-linked incentives

Skills Required