Job Description

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

What we offer in return:

• 30 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Pension contributions
• Medical insurance for self and dependents; life cover and personal accident cover for self
• Seasonal social and charitable events
• Training and development

Plan and execute annual marketing activity on a designated portfolio and/or customer channel, ensuring that agreed objectives and targets are met. Work with peers in management team and develop team members (where relevant) to contribute to a high performance marketing culture, focussing on achieving required results by managing resources effectively. The role reports to the Senior Marketing Manager and will work across teams to support the delivery of overall commercial revenue target of Advanced Learning division for South Asia and Sub Saharan African Region.

We\'re looking for people who are passionate marketers who have a breadth of digital channel knowledge, B2B marketing and understand how the need to alter plans for different markets and customer types. If you\'re a strategic thinker and can use data to evidence and rationalise your marketing plans, whilst working to budget, this role could be for you!

This is an individual contributor role.

Key Accountabilities

• Oversee the creation and execution of targeted email campaigns using marketing automation tools to nurture leads, drive engagement, and support customer retention.
• Effectively collaborate with the team to plan and manage targeted campaigns, developing impactful collateral and attending in-person events/conferences.
• Experience across all forms of digital marketing, campaign planning, and testing strategies
• Develop a content marketing strategy that aligns with overall business objectives, creating high-quality and engaging content for various channels to attract, educate, and convert the target audience.
• Lead Paid Social innovation within the team, keeping abreast of market trends and developments, and identifying new platforms, tech, and audiences to drive our social offering forward.
• Implement effective online lead generation tactics, utilizing various channels to capture and qualify leads, and collaborating with the sales team to ensure seamless lead handoff and conversion.
• Delivering and ensuring customer personalisation through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions
• Being accountable for managing personal growth and development, taking responsibility to identify and develop skills gaps.

Closing date : 29th Feb 2024

The role is based in New Delhi, India. You must have the right to work and live in India.

Qualifications

The ideal candidate will have:

• Possess skillset in digital marketing to demonstrate a solid understanding of online channels, SEO, SEM, social media, and analytics
• Showcase expertise in content marketing in creating engaging and impactful content across various platforms.
• Demonstrate proficiency in data analytics tools and possess the ability to interpret data to make informed marketing decisions.
• Stay abreast of AI and machine learning trends in marketing, understanding how these technologies can enhance marketing strategies.
• Understanding of project management tools

Skills and Behaviours Required

• Excellent marketing portfolio/channel, relationship, & communication management skills
• Commercial and customer focus
• Critical and analytical ability
• Understanding of statistical and financial information and high level of numeracy
• Results driven
• Excellent team player and relationship building abilities

Additional Information

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

Being Yourself at Taylor & Francis

If you\'re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don\'t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits develop and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

We genuinely care about our colleagues, promoting work-life balance, well-being, and flexible working. We believe the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas in which you are passionate. To find out more about our business and the great career opportunities please go to our Careers Site:

Or better yet check out our LinkedIn \'Life\' Page, highlighting our accomplishments, employees, and company culture. It\'s also a good way to meet our recruitment team, who will be happy to advise you on your journey here at T&F.

Should you have any queries please contact the recruitment team on

To find out more and to apply please visit our careers site:

We would like to thank all applicants in advance and regret that only shortlisted candidates will be notified.

Informa