Job Description

We are seeking an experienced Marketing Manager to join our marketing team at WebMD, a division of Internet Brands. The ideal candidate will have 5+ years of proven experience in digital marketing, with a strong background in multi-channel campaign strategy, performance analysis, and healthcare-focused marketing. This role requires expertise in campaign planning, audience engagement, and data-driven decision-making to support growth and retention of healthcare professional (HCP) audiences.
Key Responsibilities:
Lead marketing strategy and execution for campaigns targeting healthcare professionals across email, in-app messaging, push notifications, paid social, and display ads.
Develop, optimize, and scale multi-channel marketing efforts using data-driven insights.
Analyze campaign performance, track KPIs (open rates, CTR, conversion), identify trends, and recommend strategies to improve engagement and retention.
Partner with cross-functional teams (Design, UX, Editorial) to ensure brand alignment and effective campaign delivery.
Plan and execute A/B testing and segmentation strategies to optimize campaign performance.
Stay updated on healthcare industry trends and incorporate insights into marketing strategy.
Ensure compliance with healthcare marketing regulations and internal standards.
Experience & Qualifications:
Bachelor's degree in Marketing, Business, Analytics, or a related field.
5+ years of experience in digital marketing, preferably within healthcare, health tech, or related industries.
Proven experience managing email and app-based marketing campaigns, with strong understanding of channel best practices.
Skilled in using performance data to inform strategy and decision-making.
Excellent written and verbal communication, analytical mindset, attention to detail, and project management skills.
Self-motivated, adaptable, and results-oriented.
Preferred Qualifications:
Advanced Microsoft Excel skills for campaign analysis and reporting.
Experience with analytics tools: Adobe Analytics (SiteCatalyst/Omniture), Google Analytics.
Experience with marketing automation platforms: Salesforce Marketing Cloud (ExactTarget), Airship.
Familiarity with CRM/project tools: Salesforce, YouTrack.
Understanding of healthcare professional (HCP) marketing and compliance considerations.

Skills Required