Job Description

Branch Overview
Branch is a leading AI-based lending fintech with 50M+ downloads across India and Africa. We use alternative data to reach millions of people that are largely excluded from the financial sector.
Headquartered in Silicon Valley with operations in India, Nigeria and Kenya, Branch is a for-profit, socially conscious company built for scale and impact. Our mission-driven team--founded and led by the former CEO of Kiva.org--now spans 400+ employees globally. We're backed by investors such as Andreessen Horowitz, Visa, and the IFC.
Job Overview
We are looking for a results-driven Performance Marketing Manager to own and scale paid acquisition across Google, Meta, and Affiliate channels for Branch International. This role will be responsible for driving efficient growth while balancing CAC, LTV, and portfolio quality in a highly regulated fintech environment.
You will work closely with Growth, Product, Risk, Analytics, and external partners to design, execute, and optimize performance marketing strategies with a strong focus on experimentation, measurement, and scalable growth.
Responsibilities

• Paid Media Strategy & Execution: Own end-to-end performance marketing across Google (Search, Display, YouTube), Meta (Facebook, Instagram), and Affiliate networks.
• Growth & Efficiency: Drive acquisition at scale while optimizing for CAC, LTV, conversion rates, and downstream quality metrics.
• Experimentation & Optimization: Lead structured testing across creatives, audiences, bidding strategies, landing pages, and funnels.
• Affiliate Marketing: Optimize the affiliate program; manage partner onboarding, performance tracking, fraud checks, and payout efficiency.
• Measurement & Reporting: Define and track performance KPIs; analyze funnel performance and attribution to inform budget allocation.
• Creative & Funnel Collaboration: Partner with Brand, Product, and Lifecycle teams to align messaging, creatives, and post-acquisition journeys.
• Agency & Vendor Management: Manage media and affiliate agencies with clear KPIs, SLAs, and performance reviews.
• Compliance & Risk Alignment: Ensure all campaigns adhere to fintech, regulatory, and platform compliance standards.

Qualifications

• MBA in Marketing or equivalent experience.
• 5-7 years in performance or growth marketing roles, preferably in Fintech, BFSI, or high-scale digital businesses.
• Strong hands-on experience with Google Ads, Meta Ads, and Affiliate platforms.
• Comfort with dashboards, attribution models, and experimentation frameworks; ability to translate data into decisions.
• Strong ownership mindset, structured problem-solving, and ability to work cross-functionally in fast-paced environments.

Benefits of Joining

• Mission-driven, fast-paced and entrepreneurial environment
• Competitive salary and equity package
• A collaborative and flat company culture
• Remote first, with the option to work in-person occasionally
• Fully-paid Group Medical Insurance and Personal Accidental Insurance
• Unlimited paid time off including personal leave, bereavement leave, sick leave
• Fully paid parental leave - 6 months maternity leave and 3 months paternity leave
• Monthly WFH stipend alongside a one time home office set-up budget
• $500 Annual professional development budget
• Discretionary trips to our offices across the globe, with global travel medical insurance
• Team meals and social events- Virtual and In-person

Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law. We're looking for more than just qualifications -- so if you're unsure that you meet the criteria, please do not hesitate to apply!
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