Job Description

:
This role is for one of the Weekday's clients
Salary range: Rs 800000 - Rs 1700000 (ie INR 8-17 LPA)
Min Experience: 4 years
Location: Mumbai
JobType: full-time
We are looking for an experienced, strategic, and execution-focused Marketing Manager to lead and scale the brand's marketing initiatives. This role owns the marketing function end-to-end-spanning brand strategy, creative storytelling, demand generation, and customer retention-while driving sustainable growth and strong customer loyalty.
You will play a critical role in shaping brand identity, accelerating customer acquisition, and increasing lifetime value through data-driven and creative marketing programs.
Requirements:
Role Overview
We are looking for an experienced, strategic, and execution-focused Marketing Manager to lead and scale the brand's marketing initiatives. This role owns the marketing function end-to-end-spanning brand strategy, creative storytelling, demand generation, and customer retention-while driving sustainable growth and strong customer loyalty.
You will play a critical role in shaping brand identity, accelerating customer acquisition, and increasing lifetime value through data-driven and creative marketing programs.
Key Responsibilities
1. Marketing Strategy & Leadership

• Develop and execute integrated marketing strategies aligned with business goals across awareness, acquisition, revenue, and retention.
• Define and maintain the brand playbook to ensure consistent positioning and messaging across all channels.
• Set marketing OKRs and build execution plans with continuous tracking and optimization.

2. Brand Building & Creative Direction

• Own brand positioning, messaging, and visual identity.
• Lead creative strategy for campaigns, storytelling, and marketing assets across platforms.
• Launch impactful brand campaigns that drive engagement and emotional connection with target audiences.

3. Digital & Performance Marketing

• Manage performance marketing across paid social, search, affiliates, and other digital channels.
• Optimize CAC, ROAS, and funnel conversion through experimentation and data-led decisions.
• Oversee SEO/SEM initiatives, onsite conversion optimization, and personalization strategies.

4. Content, Social & Influencer Marketing

• Build and execute content strategies across social media, influencer partnerships, email, and community platforms.
• Identify, onboard, and nurture influencer and creator relationships to scale organic reach and brand credibility.
• Drive content calendars with timely, trend-driven executions that enhance brand affinity.

5. Customer Lifecycle & Retention

• Lead retention marketing through CRM programs, email/SMS journeys, loyalty initiatives, and repeat purchase strategies.
• Analyze customer cohorts and segmentation to deliver personalized messaging.
• Drive initiatives to improve customer lifetime value (LTV) and long-term engagement.

6. Cross-Functional Collaboration

• Partner closely with Product, E-commerce, Design, and Customer Experience teams.
• Align go-to-market plans with product launches, pricing strategies, and sales promotions.
• Support merchandising and marketplace integrations with marketing insights.

7. Analytics & Reporting

• Track and analyze marketing performance, customer behavior, and acquisition funnels.
• Present regular performance updates, insights, and forward-looking action plans to leadership.

Qualifications & Skills

• 4+ years of experience in marketing, preferably within D2C or brand-led e-commerce environments.
• Proven expertise in brand building, digital performance marketing, and content-led growth.
• Strong understanding of CAC, LTV, ROAS, funnels, and growth levers.
• Experience managing agencies or building and scaling internal marketing teams.
• Excellent storytelling, communication, and creative direction capabilities.

What You Bring

• Strategic thinking with a strong bias toward hands-on execution.
• High ownership mindset with urgency to scale brand impact.
• A balance of creative intuition and analytical rigor.
• Ability to collaborate cross-functionally and inspire teams.

Skills
Marketing Strategy o Branding o Creative Strategy o Digital Marketing o Performance Marketing o Customer Lifecycle Management o Retention o Brand Management

Skills Required