Job Description

:
Marketing Strategy & Planning
Develop and execute monthly, quarterly, and annual marketing plans aligned with sales and business targets.
Manage marketing budgets and allocate spends across digital, retail, and local marketing channels.
Create and maintain a structured marketing calendar covering festivals, weddings, launches, and promotions.
Digital & Performance Marketing
Plan and manage performance marketing campaigns across Meta, Google, YouTube, and relevant marketplaces.
Drive lead generation, website traffic, WhatsApp inquiries, and conversion optimization.
Coordinate with internal teams or external agencies for creatives, ad copies, landing pages, and campaign execution.
Monitor and optimize key metrics such as CPL, CAC, ROAS, conversion rates, and customer acquisition cost.
Retail & Local Store Marketing
Plan and execute store-level and hyperlocal marketing initiatives to drive footfalls.
Support new store launches with localized marketing plans and promotional activities.
Manage offline marketing activities including hoardings, pamphlets, society activations, mall promotions, and partnerships.
Campaigns, Promotions & Offers
Execute sales-driven marketing campaigns during festivals and key buying seasons (Akshaya Tritiya, Diwali, Gudi Padwa, weddings, etc.).
Design and roll out limited-period offers, gold rate promotions, exchange schemes, and tactical campaigns.
Ensure timely execution and clear communication of campaigns across all channels.
Customer Acquisition & Retention
Develop strategies to acquire new customers and improve repeat purchase rates.
Manage CRM initiatives including WhatsApp, SMS, email marketing, and remarketing campaigns.
Support loyalty programs, referral initiatives, and customer reactivation strategies.
Performance Tracking & Reporting
Prepare weekly and monthly marketing performance reports for management revew.
Analyze campaign data and customer insights to improve effectiveness and efficiency.
Work closely with sales and retail teams to ensure marketing efforts translate into revenue.
Key Performance Indicators (KPIs)
Leads, inquiries, and conversions generated
Store footfall growth
Marketing spend vs sales contribution
Campaign ROI and ROAS
Customer acquisition and repeat purchase rates

Skills Required