Participate in and execute components of strategic planning, budgeting, and program execution for the Shopping Mall.
Direct oversight of marketing staff may be required during project design, development, and completion.
5-10 years of prior, relevant experience, with a focus in: marketing strategies, relationship strategies, events strategies and programs
Previous experience in marketing and retail required
Knowledge of/experience with shopping mall industry preferred
Proven ability to drive entire marketing programs and experience managing teams in a professional services on national level
Ability to juggle multiple tasks simultaneously with demonstrable experience in consistently delivering high quality results
Superior writing skills, with demonstrated ability to create marketing collateral, press releases, web content, internal communications materials, client success stories, and thought leadership outputs.
Excellent oral communications skills and professional client service manner
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint); familiarity with integrating various technologies to support marketing efforts
Demonstrated ability to work well within a team, both on location and in a virtual mode, and ability to interact with/influence all levels of management
Project management experience
Manage strategic alliance relationships with key associations, influencers, media, think tanks, academics, etc.
Work with integrated TMT marketing team to organize and execute regional client meetings and events (panel/roundtables/industry conference receptions, etc.) to strengthen relationships and drive revenue with strategic clients and targets
Determine and engage other Firm support as needed to drive initiatives (i.e., KM, PR, Internal Communications, etc.)
Undergraduate degree in marketing, communications or related field; Post graduate degree in branding or marketing a plus
Key responsibilities: Brand development
Brand Management, grow the profitability of the Metro Junction Mall- Kaylan, and increase market share.
Develop and manage the total IMC (Integrated Communications) plan, and take full responsibility of the 360 degree marketing of the brand.
Develop marketing strategies identifying attractive target markets, products and service opportunities and positioning tactics.
Monthly presentations to tenants and VP- Mall Management
Determine the preferred media and tools to use.
Conceptualise the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets.
Act as the branding custodian of the shopping Mall.
Project Management
Develop project mandates (research, marketing and business strategy).
Create and execute project work plans and revises as appropriate to meet changing needs and requirements.
Identify resources needed and assign individual responsibilities
Manage day-to-day operational aspects of a project and/scope
Review deliverables prepared by team before communicating to VP-Mall Management.
Facilitate team and supplier meetings to ensure deadlines of project are met.
Promotions and Events:
Coach and Mentor on-site teams.
Sustain the brand awareness levels of the mall through ongoing annual, seasonal, weekly and joint events and promotions.
Conceptualise events/promotions, communicate the event to Mall Management as well as to all tenants, execute/implement the event, attend all events (after hours and over weekends as well), liaise with the relevant suppliers and control the set budget.
Clearly understand the objectives of the events as well as the demographics of the target market and the changes within the target market.
Primary Focus group Research (Design sample for primary data collection, moderator guide compilation, actual facilitation of focus group, analysing the data, interpreting the findings and reporting the results).
Secondary Research (Market, Industry and competitor analysis).
Public Relations:
Tenant Communication
Manage the on-site Marketing Manager and request monthly report feedback on regular tenant visits
Welcome new tenants as well as distribute the House Rules of the mall.
Host monthly tenant feedback sessions.
Distribute ad-hoc marketing and or management newsletters to tenants.
*Customer Relationship management
Manage the on-site Marketing Manager to timeoulsy attend to all customer queries and complaints.
Assist the onsite Marketing Manager to build positive relations with role players in the community including schools, religious institutions and businesses.
Media Relations
Build a positive relationship with all media role players.
Meet regularly with media representatives.
Distribute regular media releases (generic or promotion specific).
Facilitate and negotiate joint ventures with the media.
Social Responsibility
Hosting fundraising events and manage charity drives.
Budget control:
Manage annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc.
Report on the marketing finances on a monthly basis to VP-Mall management.
Professional qualities
Challenge others to develop as leaders while serving as a role model and mentor.
Manage the development of team by ensuring, when possible, that project tasks are in line with each member's interests/strong points.
Manages the process of innovative change effectively.
Encourage junior team members to take responsibility for their development within the company
Suggests areas for improvement in internal processes along with possible solutions.