Job Description

- GPM/ Marketing Manager
Position: GPM/ Marketing Manager
Experience: 10- 12 yrs.
Job Location: Sun House, Mumbai
Education: B.Pharm, MBA (Marketing)
Responsibility:

• Cardio therapy for Emerging Markets and geographical responsibility for part of India Subcontinent/ Emerging Asia
• Develop annual Brand plans/Therapy plans comprising innovative strategies in-clinic/digital/pharmacy/patient level to drive top-line achievement, and ensure sustainable growth and profitable business of assigned therapies in alignment with the global strategy.
• Converting strategies into creative and effective promotional mix/ tactics to attain Therapy/brand leadership, customer loyalty, and team motivation.
• Analyzing and allocating resources amongst therapies and brands commensurate with product life-cycle and market opportunity.
• Continuously evaluating the effectiveness of strategies and promotional plans as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective.
• Quarterly review meetings with business head thereby getting detailed business insights across various countries in emerging markets
• Cross functional collaboration (sales/purchase/medical/market research)
• Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excel in the execution of strategies.
• Extensively analyzing market scenario (IQVIA), internal sales, prescription data, and competitors' information to monitor assigned therapies and brands' health and build necessary market insights.
• Doing fieldwork to build and maintain relationships with the country's KOLs and KBLs related to assigned therapies as well as to collect market insights from multiple stakeholders
• Identifying new products in segments of interest and ensuring successful new launches and portfolio management

Market Research to identify the therapeutic gaps at the level of HCPs/Patients/ Therapies/other stakeholders