Marketing Manager
Year Mumbai, Maharashtra, India
Job Description
b'
Mumbai, Maharashtra, India
Department
Marketing
Job posted on
May 10, 2024
Employment type
Fulltime
Marketing Manager \xe2\x80\x93 Content, PR & Events The Marketing Manager is responsible for developing and implementing effective marketing strategies to promote our products & services. The role involves overseeing content creation, managing events and public relations activities, and executing email marketing campaigns. The Marketing Manager will collaborate with cross-functional teams to ensure brand consistency, drive customer engagement, and achieve marketing objectives. Responsibilities:
Content Strategy and Execution (50%):
- Develop and execute a comprehensive content strategy that aligns with the company\'s marketing goals and target audience.
- Create engaging and persuasive content for various channels, including website, blog, social media, and marketing collateral.
- Collaborate with internal stakeholders to gather information and insights for content creation.
- Conduct market research to identify content trends, customer needs, and competitor activities.
- Optimize content for search engines and track content performance using relevant analytics tools.
- Ensure consistent brand messaging and tone across all content channels.
Events and Public Relations (30%):
- Plan, coordinate, and manage marketing events such as round tables, conferences, and product launches.
- Develop event strategies, budgets, and timelines to achieve marketing objectives.
- Liaise with external vendors, event organizers, and PR agencies to ensure successful event execution.
- Create and distribute press releases, media kits, and other PR materials to enhance brand visibility.
- Build and maintain relationships with key media contacts and industry influencers.
- Monitor industry trends and identify opportunities for participation in relevant events and speaking engagements.
Email Marketing (20%):
- Develop and execute email marketing campaigns to nurture leads, drive customer engagement, and promote product/service offerings.
- Collaborate with the design team to create visually appealing and compelling email templates.
- Segment email lists based on customer profiles and behaviors to deliver targeted and personalized campaigns.
- Monitor email performance metrics (open rates, click-through rates, conversions) and optimize campaigns for improved results.
- Stay updated on email marketing best practices and industry trends to implement innovative strategies.
Qualifications:
- Bachelor\'s degree in marketing, communications, or a related field. Advanced degree preferred.
- Proven work experience as a Marketing Manager or similar role.
- Strong knowledge of content marketing principles and best practices.
- Experience in planning and executing marketing events and PR campaigns.
- Proficiency in email marketing platforms and marketing automation tools.
- Excellent written and verbal communication skills.
- Creative thinking and ability to develop unique content ideas.
- Strong analytical skills to interpret data and make data-driven decisions.
- Ability to manage multiple projects and meet deadlines.
- Familiarity with SEO and social media marketing.
- Strong leadership and team collaboration skills.
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Job Detail
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Job IdJD3292662
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear