Job Description

JOB DESCRIPTION Role: Marketing Manager Reporting To: AVP Marketing Requirements & Skills: learn 1. Demonstrable experience in marketing together with the potential and attitude required to 2. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate 3. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets 4. Up-to-date with the latest trends and best practices in online marketing and measurement 5. Vendor management Responsibilities: traffic to our front door execution 1. Develop strategies and tactics to get the word out about our company and drive qualified 2. Deploy successful marketing campaigns and own their implementation from ideation to 3. Experiment with a variety of paid acquisition channels like ROI based lead generation campaigns or user acquisitions and performance analysis 4. Ensuring that the leads generated are uploaded in the LMS. 5. Build strategic relationships and partner with key industry players, agencies and vendors 6. Prepare and monitor the marketing budget and provisions monthly to allocate funds wisely 7. Measure and report on the performance of marketing campaigns with metrics such as CPS, GL2S etc 8. Analyse consumer behaviour and adjust advertising campaigns accordingly 9. Coordinate with branches to ensure sales and CPS recovery is done. 10. Liaison with finance for payments related to vendors or partners post approval from the senior management.

Expertia AI Technologies