Job Description

\xe2\x80\x93Marketing Manager

Shaping and growing brands today and tomorrow!

Content Whale is a content writing company based in Mumbai that caters to 42 different content types. We believe every company is a content-driven company. Working on a 360-degree approach, the sole motto is to create a positive online impact. We help our clients in a 3-fold manner- strategy making, content writing, and graphic curation.

Our team boasts 600+ ingenious writers, veteran editors with a keen eye for detail, and highly versatile freelancers who have served several renowned industry brands as well as smaller franchises. What motivates us is simple- using our experience to provide real solutions to our clients, via the customized services we offer.

Roles and Responsibilities:

Technicals [SEO, PPC, PR, ORM, lead generation, email marketing]:

Responsible for increasing organic traffic via Search Engine Optimization

Perform research about industry trends to create content relevant to audiences

Build and execute test strategies, including A/B multi-variant email testing, to drive qualified traffic and leads

Align creative direction with the strategic goals of a company

Plan, execute & monitor ROI on ad campaigns- Domestic & International

Tech and Automation:

Create new automation strategies and get them implemented.

Get changes made to the website [acc to UI/UX and SEO] and handle AMC

New market expansion and growth:

Create fresh strategies to expand globally

Add new services in accordance with the brand {translation, transcription, etc}

Organise events and webinars with well-known personalities

Increase marketing ROI of the company

Conduct market research to find new avenues, understand customer needs and interests.

Budgeting & profitability:

Choose vendors with best rates and quality services.

Work and implement strategies to acquire more free leads.

Create partnerships for marketing

Determine fixed and variable expenses and make a budget planner accordingly.

Requirements

Skills and Qualifications required:

Bachelors/Masters degree

3+ years of experience working in the marketing industry.

People management, deadline-oriented, analytical, and problem solving skills.

Leadership, strong decision making, and conflict management.

Project management and technical skills [like SEO, PPC ads, SMM, etc]

Delegating tasks to other employees, monitoring, mentoring, and motivating

Benefits

What do we offer?

An opportunity to be a part of a high-growth young content start-up. We offer a fun, flexible & open work culture.

- Alternate Saturdays off

- Performance bonus

- Relocation

- PF

- Medical Insurance

Content Whale