Job Description

Job Title: Marketing Manager - Institution Business Location: Mumbai
About the Client: Our client is a leading animal health company. About the Role: Support the institutional business to achieve Top Line Sales of assigned brands. Tasks & responsibilities:

• Understand the market environment in the reimbursed segment for the assigned portfolio and be able to identify the drivers/opportunity areas, subsequently work with the line manager in defining the institutional strategy for the brands
• Identify and communicate major market and competitive environment trends and how they will impact the customer, market and brands (e.g. competitor analyses)
• Develop and execute communication plan for the Brands in reimbursed market on an annual basis.
• Formulate tactical activations in line with defined strategy
• Identify new channels for digital activations and formulate a digital communication plan in line with Integrated Customer Plan
• Ensure effective execution of activities by interfacing with the sales team on a periodic basis.
• Maintain a tracker and analyse impact of specific activations for the brands
• Participate in the development of the stakeholder strategy leveraging the support of Line Report, Business Analysis and other functions.
• Provide inputs to the Brand Planning process
• Cross-functional collaboration with brand teams, sales, medical, market access, legal, healthcare compliance, purchase, regulatory, finance, supply chain for brand objectives
• Undertake Fieldwork to capture competitor information, gauge customer perception and identify execution gaps
• Coordinate with creative and event agencies to drive marketing campaigns and activities

• Education: Bachelor’s degree, Post Graduate in Science/Marketing preferably have Master of Business Administration.
• Diabetes work experience preferred
• Relevant work experience in Marketing
• Integrated brand/ customer planning
• Development of promotional communication & campaigns
• Develop KOL advocacy
• Market research
• Sales analytics