Key Responsibilities
Strategic Planning & Execution
Develop and implement comprehensive marketing plans for real estate projects.
Conduct market research and competitor analysis to identify trends, opportunities, and positioning strategies.
Branding & Campaign Management
Build and maintain a strong brand presence across all channels.
Design, execute, and monitor campaigns (digital, print, outdoor, events) to generate leads and increase visibility.
Coordinate project launches, exhibitions, and promotional events.
Digital Marketing
Manage social media, SEO/SEM, email marketing, and paid advertising to drive lead generation.
Collaborate with agencies and internal teams to optimize online presence and project microsites.
Sales Enablement
Work closely with the sales team to generate qualified leads and support conversion through targeted marketing strategies.
Develop sales collateral including brochures, presentations, videos, and virtual tours.
Stakeholder & Vendor Management
Liaise with external agencies, media houses, and vendors for creative development, PR, and ad placements.
Manage budgets and ensure effective utilization of marketing spend.
Reporting & Analytics
Track campaign performance, ROI, and lead generation metrics.
Present regular reports to management with insights and recommendations.
Qualifications & Skills
Bachelor's or Master's degree in Marketing, Business Administration, or related field.
5-8 years of experience in marketing, with at least 3 years in real estate marketing preferred.
Strong understanding of real estate market dynamics and customer behavior.
Proven expertise in digital marketing, branding, and lead generation.
Excellent communication, leadership, and project management skills.
Proficiency in marketing tools (Google Ads, Meta Ads, CRM platforms, analytics tools).
Key Attributes
Creative and innovative thinker with a growth mindset.
Strong interpersonal and negotiation skills.
Ability to work under pressure and meet deadlines.
High level of accountability and ownership
Job Type: Full-time
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
Cell phone reimbursement
Paid time off
Work Location: In person
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