Location: Indore (Work from office)/ Flexible depending on discussion
Type: Full-time
About the Role:
We're looking for a performance-driven marketing professional who understands the art and science of digital marketing for our business - ikiru.in
This person should be both a strategist and an executor - capable of running campaigns, coordinating with Ads team - Google, META, leading the social media and content team and building automation flows for performance and retention. Brand story, Design responsiibility etc.
Key Responsibilities:
Manage and coordinate with team running paid ad campaigns on Google AdWords and Meta (Facebook/Instagram).
Plan and execute WhatsApp and Email campaigns, including automation flows.
Build and lead an annual marketing strategy and calendar aligned with business goals.
Collaborate with the social media/content/design teams to ensure cohesive storytelling and brand consistency.
Supervise and guide marketing teammates while actively executing campaigns end-to-end.
Work on basic SEO, funnel analysis, and reporting to improve performance.
Maintain marketing documentation and content pipeline via tools like Notion, google spreadsheets etc.
Plan monthly/quarterly calendars for seasonal campaigns
Prepare monthly reports and share new ideas and strategy with full enthusiasm
Preferred Skills:
Minimum 1.5-2 years of experience in Digital Marketing.
Strong hands-on expertise in Google AdWords, Meta Ads, and campaign optimization.
Familiar with email and WhatsApp automation platforms (Mailchimp, WATI, AIsensy etc.).
Should have experience leading or managing a social media/content team.
Good understanding of marketing funnels, attribution, and retention strategy.
Comfortable with campaign performance tools like GA4, Excel/Sheets.
Bonus: Familiarity with Canva, Figma, or basic creative editing tools.
Industry
Retail
Employment Type
Full-time
Job Type: Full-time
Pay: ₹25,000.00 - ₹50,000.00 per month
Benefits:
Paid sick time
Work from home
Ability to commute/relocate:
New Palasia, Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
paid ads: 1 year (Preferred)
Work Location: In person