Job Description

We are seeking a highly skilled Marketing Manager to lead, execute, and manage marketing initiatives for our solar companies in the US and India. This role requires someone with an aggressive performance-marketing background (especially in Meta Ads -- Facebook/Instagram) who can also oversee a broader marketing function -- brand development, website, content, creative assets, and outsourced talent.
This is a leadership-track role: you will both execute media campaigns hands-on and manage a mix of freelancers, firms, and specialists (content, graphics, video, website) to create a cohesive marketing engine that drives performance and brand strength.
Requirements
Key Responsibilities

• Performance Marketing

• Own and operate Meta Ads campaigns (Facebook/Instagram) -- planning, launching, optimizing, and scaling.

• Drive lead generation and sales through structured testing, data analysis, and ROI optimization.

• Expand into other paid channels (Google, YouTube, LinkedIn) as needed.

• Marketing Management

• Oversee a small marketing team (freelancers, agencies, or in-house specialists).

• Manage creative production -- graphics, videos, content -- ensuring consistent brand identity.

• Work with web developers/designers to maintain and improve company websites and landing pages.

• Align marketing strategy with business goals across both the US and India operations.

• Brand & Strategy

• Build and refine the brand image, messaging, and visual identity.

• Develop campaign strategies for awareness, engagement, and conversion.

• Ensure all marketing activities support the company's sales objectives.

Required Skills & Background

• Proven expertise in Meta Ads with experience running large-scale, results-driven campaigns.

• Strong background in performance marketing & lead generation (B2C or solar/renewable energy experience is a plus).

• Ability to manage and coordinate multiple stakeholders -- freelancers, agencies, designers, editors, content writers.

• Experience in brand building, content planning, and creative direction.

• Strong project management skills: organized, detail-oriented, and accountable.

• Excellent communication skills to work across US and India teams.

Who We're Looking For

• A hands-on executor in media buying, but also capable of stepping back and leading a small marketing team.

• Someone entrepreneurial and aggressive, with a focus on results and ROI.

• A professional who understands how to blend performance marketing with brand/creative strategy.

A leader ready to grow into a Head of Marketing role as the company scales.

Skills Required