Job Description

CancerMitr is India's first phygital (physical + digital) integrative cancer care ecosystem, bridging discovery to recovery. We combine advanced oncology, functional medicine, and patient-centric technology to empower individuals with holistic, evidence-based, and affordable care. Our mission is to make cancer care empathetic, personalized, and accessible for every patient and family

Marketing Freelance - JD
Strategy & Foundation

Role Overview

We are looking for a results-driven Marketing Freelancer to support execution of marketing initiatives across digital channels. This role is ideal for a self-managed professional who can independently execute campaigns, optimize performance, and deliver measurable outcomes within defined timelines.

If you are hands-on, data-oriented, and comfortable working with fast-growing health-tech brands -- this role is for you.

Key Responsibilities

Campaign Execution & Performance Marketing

Execute digital marketing campaigns across Google, Meta, and other relevant platforms Optimize campaigns for lead generation, conversions, CAC, and ROI Support landing pages, funnels, and user journeys for performance improvement

Content & Brand Support

Execute brand-aligned communication across ads, landing pages, and campaigns

Coordinate with designers, copywriters, or internal teams for creative execution Ensure consistency in tone, messaging, and positioning

Analytics & Optimization

Track and analyze campaign performance metrics (CTR, CPL, conversions, ROI) Share regular performance reports and actionable insights Continuously test, iterate, and optimize campaigns

Collaboration & Execution Support

Work closely with internal stakeholders (marketing, product, leadership) Support short-term marketing initiatives, launches, and experiments Execute tasks independently with minimal supervision

Required Skills

Strong hands-on experience in digital and performance marketing Working knowledge of Google Ads, Meta Ads, and basic SEO Ability to execute campaigns end-to-end, not just plan them Data-driven mindset with comfort in analyzing performance metrics Strong communication, time management, and ownership mindset

Good to Have (Plus Points!)

Experience with healthcare, health-tech, or wellness brands Exposure to CRM tools, lead funnels, or marketing automation Understanding of patient journeys and trust-led marketing Experience working with startups or fast-paced teams

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field

Compensation

Project-based or monthly retainer Compensation will be aligned with experience, scope, and deliverables Interested candidates can send their CVs with a cover mail at . 3-6 years of experience in marketing, growth, or performance roles Experience managing campaigns, teams, or agencies is preferred
Job Type: Full-time

Work Location: In person