Job Description

Job Title:

Marketing Manager

Department:

Marketing

Location:

Nagpur (with travel across regions)

Industry:

Plastic Manufacturing - Pipes, Fittings & Water Management Products

Reporting To:

Director / Head - Sales & Marketing

Job Purpose

The Marketing Manager will be responsible for

building brand visibility, driving demand generation, supporting sales growth, and executing go-to-market strategies

for Ganesh Gouri Industries across retail, project, plumbing, and distribution channels.

Key Responsibilities1. Brand & Product Marketing

Develop and execute

brand positioning strategies

for CPVC, UPVC, SWR, Column Pipes, HDPE, Water Tanks, and Plumbing Accessories Ensure

consistent brand identity

across all marketing materials, dealer branding, and communication Plan and launch

new product introductions (NPI)

in coordination with sales and production teams

2. Sales Enablement & Trade Marketing

Design

dealer, distributor, plumber, and contractor schemes

in coordination with sales Create

sales tools

such as brochures, product catalogs, price lists, presentations, and comparison charts Support regional sales teams with

state-wise and market-specific marketing plans

3. Market Expansion & Demand Generation

Plan marketing strategies for

new and underdeveloped markets

(Tier 2 & Tier 3 towns) Conduct

market research

on competitors, pricing, schemes, and customer behavior Identify opportunities in

retail, project, agriculture, and infrastructure segments

4. Digital & Communication Marketing

Oversee

digital marketing activities

including website, social media, WhatsApp marketing, and lead generation Coordinate with agencies for

creative design, content creation, and campaigns

Track digital performance metrics and optimize campaigns for ROI

5. Events, Exhibitions & Activations

Plan and execute

dealer meets, plumber meets, product demos, exhibitions, and trade fairs

Manage

on-ground activations

including van branding, wall paintings, hoardings, and shop branding Coordinate logistics, vendors, and budgets for all events

6. Budgeting & Performance Tracking

Prepare and manage

annual marketing budgets

Monitor campaign performance and

measure ROI

Prepare monthly MIS reports on marketing activities and outcomes

7. Cross-Functional Coordination

Work closely with

Sales, Production, Quality, and Finance

teams Align marketing initiatives with

capacity planning and sales targets

Act as a bridge between market feedback and internal stakeholders

Key Skills & Competencies

Strong understanding of

manufacturing and building material markets

Experience in

B2B and B2C trade marketing

Ability to plan and execute

pan-India or multi-state marketing programs

Strong communication, presentation, and vendor management skills Data-driven mindset with focus on

growth and ROI

Qualifications

MBA / PGDM in Marketing (preferred) Bachelor's degree in any discipline (mandatory)

Experience

7-12 years

of experience in marketing Prior experience in

pipes, fittings, building materials, PVC/CPVC, paints, cement, or similar industries

preferred Exposure to

dealer-driven and influencer-driven markets

(plumbers, contractors)

KPIs / Performance Metrics

Brand visibility & recall Sales growth support Dealer & plumber engagement levels Campaign ROI Market penetration in new territories
Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?50,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person