Job Description

Department:

Marketing

Company:

Arcitech (IT + AI-driven organization)

Location: On site

Experience:

5-10 years (with strong hands-on digital + team leadership)

Employment Type:

Full-time

Role Summary

Arcitech is seeking a

Marketing Manager

to lead and execute the company's

end-to-end digital marketing and lead generation strategy

. This is a hands-on leadership role responsible for

SEO, SMM, paid advertising, funnel building, analytics, content direction, and campaign performance

.The Marketing Manager will manage and mentor a team including

SEO specialists, SMM executives, video editors, and graphic designers

, ensuring all content and campaigns align with business goals and generate qualified leads for

Arcitech and its sister companies

across multiple domains (IT, Media & Entertainment, Recruitment Services, Investment Services, and more).

Key Responsibilities

1) Performance Marketing & Paid Advertising (Hands-on Ownership)

Plan, execute, and optimize paid campaigns across:

Google Ads (Search, Display, Performance Max, YouTube)

Meta Ads (Facebook/Instagram)

Retargeting, lookalike audiences, and conversion campaigns Other platforms as needed (LinkedIn Ads, programmatic, etc.) Lead

UGC ad strategy

: concept development, briefs, hook frameworks, creative testing, and iteration cycles. Manage budgets, bidding strategies, and ROAS/CPA targets with continuous performance optimization.
2) SEO Strategy & Website Health (Hands-on + Team Lead)

Own full SEO lifecycle:

technical SEO, on-page, off-page, content SEO, local SEO (if applicable)

. Use analytics and auditing tools to monitor and improve website health:

GA4, Google Search Console, Tag Manager

SEO tools (e.g., Semrush/Ahrefs/Screaming Frog or equivalent) Heatmaps/session recordings (e.g., Hotjar or similar) Drive measurable improvements in rankings, organic traffic, lead conversions, and site performance.
3) Social Media Marketing (SMM) & Brand Growth

Define channel strategy and content direction for:

Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms

Ensure the right content goes to the right platform (website vs Instagram vs Facebook vs LinkedIn) based on audience intent and funnel stage. Guide team on creative formats: reels, carousels, static creatives, long-form video, stories, short-form UGC, etc.
4) Funnel Building & Lead Generation (Core KPI Ownership)

Build and manage funnels "inside out": Awareness ? Consideration ? Conversion ? Retention Landing pages, lead magnets, nurturing sequences, retargeting flows Own lead generation for Arcitech and sister companies: Create segmented lead strategies per business vertical Improve lead quality through targeting, messaging, and qualification mechanisms Collaborate with sales/business teams to ensure lead handoff, tracking, and conversion feedback loops.
5) Content Strategy & Creative Direction

Set direction for website content, social content, ads creatives, and campaign messaging. Ensure consistency in: Brand tone, positioning, and value proposition Content relevance, clarity, and conversion intent Provide clear briefs and review cycles for designers and video editors aligned with marketing goals.
6) Reporting, Analytics & Decision-Making

Own weekly/monthly reporting across SEO, paid ads, social growth, and lead pipeline: CAC, CPL, CPA, ROAS, conversion rate, CTR, engagement, rankings, traffic quality Translate performance data into action plans and experiments (A/B tests, creative testing, CRO improvements). Maintain dashboards and campaign documentation for leadership visibility.
7) Team Leadership & Execution Governance

Manage and guide a cross-functional team (SEO, SMM, designers, video editors). Allocate tasks, set weekly priorities, and ensure timelines, quality standards, and performance KPIs. Build SOPs and scalable workflows for content, ads, reporting, and campaign execution.
8) AI Tools & Marketing Automation (AI-first Mindset)

Adopt and implement modern

AI-powered marketing tools

to improve productivity and outcomes: AI for content ideation, copy drafts, creatives, SEO research, analytics insights, workflow automation Identify new tools/trends and operationalize them to improve speed, quality, and efficiency.
Required Skills & Competencies

Strong hands-on command of:

SEO + SMM + Paid Ads (Google Ads + Meta Ads mandatory)

Funnel building and conversion strategy Analytics and measurement (GA4, GSC, GTM, reporting dashboards) UGC ad strategy and creative testing frameworks Strong understanding of content strategy and platform-specific content planning. Strong project management and team leadership capability. Ability to manage multiple business verticals and campaigns simultaneously. Excellent communication: briefs, reporting, stakeholder alignment.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or equivalent experience.

5-10 years of relevant digital marketing experience

, including

team handling

. Proven performance track record in lead generation and campaign scaling.

KPIs / Success Measures

Qualified leads generated (Arcitech + sister companies) CPL/CPA optimization and ROAS improvement Organic growth: rankings, traffic, conversion contribution Social growth: engagement, reach, inbound inquiries Funnel performance: landing page conversion rates, retargeting efficiency Team productivity, content output quality, and timeline adherence

Preferred (Nice-to-Have)

Experience marketing multiple domains/industries simultaneously. Exposure to CRM + lead nurturing tools (HubSpot/Zoho/others). CRO experience (landing page tests, UI content improvements). B2B + B2C performance marketing exposure.
Job Types: Full-time, Permanent

Pay: ₹80,000.00 - ₹100,000.00 per month

Benefits:

Health insurance Provident Fund
Application Question(s):

What is your current CTC? How many years of experience do you have in Digital Marketing? How many years of experience do you have in traditional marketing?
Work Location: In person