Job Description

Marketing Freelance - JD
Strategy & Foundation

Deliverables

Brand & ICP understanding doc (OneMi user personas) Preventive health users Chronic care users Cancer care users / caregivers Competitive SEO & AI landscape analysis (Function Health, Ultrahuman, Tata 1mg, Cure.fit, etc.) Keyword universe (India-focused + global long-tail) Functional health Metabolic health Biomarkers Chronic disease management Cancer supportive care Topical authority map (pillar ? cluster structure) AI-SEO roadmap (how AI content + human review will scale) 90-day content & growth plan
SEO - On-Page & Technical (Core Non-Negotiables)

Deliverables

Full technical SEO audit Core Web Vitals Mobile performance Crawlability & indexing Schema gaps On-page SEO for: Home page Health Recharge / Programs Biomarkers & insights pages Marketplace pages Metadata optimization (title, meta description, H1-H3) Internal linking strategy (health journeys ? content ? CTAs) Structured data implementation: FAQ schema Medical/Health schema Article schema Search Console + GA4 setup and dashboards
AI-Driven Content Engine (Very Important for OneMi)

Deliverables

AI content system setup (prompt libraries + SOPs) Long-form content creation: 8-12 authority articles/month (1,500-2,500 words) Evidence-based, Indian context Short-form content: 20-30 micro articles/month (biomarkers, FAQs) Program pages: Metabolic Recharge Preventive Health Cancer Supportive Care AI-assisted content but

clinically reviewed

EEAT optimization: Author bios (doctor / medical reviewer) Citations & disclaimers Content repurposing plan: Blog ? LinkedIn Blog ? Newsletter Blog ? App notifications
AI + SEO for Lead Generation (Conversion Focused)

Deliverables

SEO landing pages for: "Health Recharge Program" "Metabolic Health Testing" "Cancer Supportive Care" CTA optimization: Free health score Free report summary Free consult / onboarding call Funnel mapping: Search ? Content ? Lead ? Program Heatmap & behavior analysis (Hotjar / equivalent) A/B testing of headlines & CTAs
Programmatic SEO (High-Leverage)

Deliverables

Scalable SEO pages: Biomarker explainers (CRP, HbA1c, Homocysteine, etc.) Symptom pages (fatigue, bloating, inflammation) Condition-biomarker combinations Templates + automation logic Internal linking automation Indexation & crawl optimization
AI-Assisted Backlink & Authority Building

Deliverables

Backlink strategy (health, wellness, startups, AI) Digital PR pitch creation (AI + health angle) Guest post outreach (India + global) Founder / Doctor thought leadership placements Brand mentions tracking

If freelancer is strong

AI chatbot content training using SEO articles Voice search optimization (India-focused) App Store Optimization (ASO) for OneMi app Doctor / partner content onboarding playbook
Job Types: Part-time, Contractual / Temporary

Work Location: In person