Job Description

Position Title:

Marketing Manager

Department:

Marketing

Location:

Nashik

Reporting To:

CMD Sir

Experience:

3+ years (real estate/hospitality preferred)

Role Summary

The marketing manager will be responsible for planning, executing, and optimizing marketing strategies to drive brand visibility, lead generation, and sales support for real estate projects. The role requires close coordination with sales and external agencies to ensure high-quality leads and strong project positioning.

Key Responsibilities

Marketing Strategy & Planning

Develop and implement marketing strategies for ongoing and upcoming projects Prepare annual and project-wise marketing plans and budgets Define target audience, positioning, and communication strategy

Lead Generation & Campaign Management

Drive digital marketing campaigns Manage lead generation through online and offline channels Monitor CPL, lead quality, and campaign ROI

Branding & Communication

Ensure consistent brand communication across all marketing channels Develop creatives, brochures, hoardings, site branding, and corporate collaterals Oversee PR activities, media releases, and brand partnerships

Agency & Vendor Management

Manage digital agencies, creative agencies, media planners, and vendors Negotiate media plans, rates, and deliverables Ensure timely execution and quality output

Sales & Pre-Sales Support

Work closely with sales and pre-sales teams to align campaigns with business goals Support project launches, site events, and promotional activities Provide market insights on competitors, pricing, and buyer behavior.

Analytics, Reporting & Compliance

Track campaign performance, lead funnel metrics, and marketing ROI Prepare MIS reports and dashboards for management review Ensure compliance with RERA guidelines and advertising norms

Key Performance Indicators (KPIs)

Cost per lead (CPL) and lead quality Lead-to-site-visit and booking support metrics Campaign ROI and conversion ratios Brand visibility and market recall Timely execution of launches and campaigns

Required Skills & Competencies

Strong understanding of real estate marketing and buyer journey Expertise in digital marketing, portals, and performance marketing Excellent communication, planning, and vendor management skills Data-driven mind-set with strong analytical abilities Ability to manage multiple projects and tight timelines

Qualifications

MBA / PGDM in Marketing (preferred) Bachelor's degree in any discipline Proven experience in real estate or allied industries

What We Offer

Competitive salary with performance-based incentives Opportunity to work with a reputed brand Exposure to large-scale launches Dynamic, collaborative, and growth-oriented work culture
Job Type: Full-time

Pay: ₹13,619.66 - ₹56,989.50 per month

Benefits:

Provident Fund
Work Location: In person