Job Description

department
Lateral Hiring
department_code
L1
location
Mumbai
openings
1
age
28-35 years
qualification
Bachelor's or Master's degree in Marketing, Business Administration, or related field
experience
4-6 years
responsibilities
We are seeking a dynamic and strategic

Marketing Manager

with a strong background in

financial services

to lead and execute marketing initiatives that drive brand awareness, customer acquisition, and business growth. The ideal candidate has hands-on experience with digital marketing, campaign management, product marketing, and regulatory-compliant communications within the BFSI (Banking, Financial Services, and Insurance) sector.


Develop and execute marketing strategies to support business goals, product launches, and revenue growth. Identify target segments and design integrated campaigns across digital, social, and offline channels. Manage the annual marketing calendar and budgets effectively. Plan and manage digital campaigns (Google Ads, LinkedIn, social media, email) to drive qualified leads. Collaborate with digital agencies for SEO/SEM, performance marketing, and website optimization. Analyze digital performance metrics and provide actionable insights for improvement. Strengthen brand positioning and ensure consistency across all customer touchpoints. Develop marketing collaterals, product brochures, newsletters, and investor communications. Oversee PR and media activities, ensuring alignment with corporate reputation goals. Partner with product and sales teams to craft compelling GTM strategies for new offerings. Conduct market research and competitor analysis to identify opportunities and gaps. Create targeted content and campaigns to enhance product visibility and adoption. Collaborate cross-functionally with Sales, Product, and Compliance teams for campaign execution. Manage external vendors, creative agencies, and media partners for marketing deliverables.

Qualifications & Skills

Bachelor's or Master's degree in Marketing, Business Administration, or related field.

4-6 years of experience

in marketing within the

financial services / banking / fintech / insurance

sector. Strong understanding of

financial products

, customer journeys, and compliance-driven marketing. Proficiency in

digital marketing tools

(Google Analytics, HubSpot, Meta Ads Manager, etc.). Excellent communication, analytical, and project management skills. Creative thinker with a data-driven approach to decision-making.

Preferred Experience

Experience managing B2B and/or B2C financial marketing campaigns. Exposure to performance marketing, CRM systems, and marketing automation tools. * Proven track record of achieving measurable marketing ROI.