Job Description

Marketing Manager - Waffle Castle

Location:

Pune, Maharashtra

Job Type:

Full-time

Experience:

3-5 years

Industry Preference:

F&B / QSR / Retail / Hospitality

Education:

MBA in Marketing (preferred)

Job Overview

Waffle Castle is looking for a Marketing Manager to plan and execute marketing activities for our retail food outlets. The role focuses on digital marketing, store-level promotions, and brand visibility. The candidate will work closely with internal teams and store partners to ensure consistent and effective marketing execution.

Key Responsibilities

Plan and execute marketing activities for multiple stores, primarily in Pune Manage monthly marketing plans including promotions and local campaigns Handle digital marketing campaigns on social media platforms (Facebook & Instagram) Monitor campaign performance and optimize ads based on results Coordinate with designers and vendors for marketing creatives and materials Work with local influencers and bloggers for brand promotion Support store teams with local marketing and branding requirements Conduct basic competitor analysis and market research Prepare performance reports and share insights with management

Required Skills

3-5 years of experience in marketing (F&B/QSR preferred) Experience with social media advertising (Meta platforms) Basic understanding of digital marketing metrics Good communication and coordination skills Ability to manage multiple tasks and timelines Willingness to visit stores when required

What We Offer

Opportunity to work with a growing food brand Exposure to multi-store marketing operations Competitive salary based on experience Supportive and collaborative work environment
Job Type: Full-time

Pay: From ?28,000.00 per month

Work Location: In person