Waffle Castle is looking for a Marketing Manager to plan and execute marketing activities for our retail food outlets. The role focuses on digital marketing, store-level promotions, and brand visibility. The candidate will work closely with internal teams and store partners to ensure consistent and effective marketing execution.
Key Responsibilities
Plan and execute marketing activities for multiple stores, primarily in Pune
Manage monthly marketing plans including promotions and local campaigns
Handle digital marketing campaigns on social media platforms (Facebook & Instagram)
Monitor campaign performance and optimize ads based on results
Coordinate with designers and vendors for marketing creatives and materials
Work with local influencers and bloggers for brand promotion
Support store teams with local marketing and branding requirements
Conduct basic competitor analysis and market research
Prepare performance reports and share insights with management
Required Skills
3-5 years of experience in marketing (F&B/QSR preferred)
Experience with social media advertising (Meta platforms)
Basic understanding of digital marketing metrics
Good communication and coordination skills
Ability to manage multiple tasks and timelines
Willingness to visit stores when required
What We Offer
Opportunity to work with a growing food brand
Exposure to multi-store marketing operations
Competitive salary based on experience
Supportive and collaborative work environment
Job Type: Full-time
Pay: From ?28,000.00 per month
Work Location: In person
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