Job Description

Yellow Spark is hiring for one of its clients, a Social Enterprise that promotes volunteering.

Position: Marketing Manager

Location: Pune - Baner (Hybrid with at least 3 days work from office)

CTC: INR 8 - 9 LPA

Purpose of the Role:

To lead the organisation's marketing strategy by building a compelling brand and crafting impactful narratives and campaigns that inspire participation, strengthen community engagement, and elevate India's volunteering culture.

Role & Responsibilities:

Brand and Strategy

Develop annual marketing plans covering brand strengthening, digital engagement, and flagship programs Establish brand guidelines, tone of voice, and consistent identity across all platforms Position the organisation as India's voice of volunteering through thought leadership and partnerships Work with senior management on strategic pitches for partnerships and sponsorships

Storytelling and Content

Craft written, visual, and video narratives that celebrate volunteers, nonprofits, and partners Spotlight authentic stories that show the real impact of volunteering Build content strategies that nurture pride, participation, and community

Digital Engagement and Community Building

Lead social media, email marketing, SEO and SEM, and website content Grow organic and engaged communities across platforms Use analytics to refine audience journeys and inspire meaningful action

Campaigns and Events

Drive purpose-led campaigns, including the Awards Lead nomination/registration drives, partner outreach, media engagement, and event branding Shape campaign experiences from the first announcement to post-event storytelling

Data, Insights, and Collaboration

Translate volunteer metrics into compelling insights and impact reports Collaborate with internal teams, designers, and freelancers to deliver high-quality output Track engagement, web traffic, sign-ups, and leads; share insights with leadership

Requirements:

Qualification:

Essential: Graduate from any stream Preferred: Post-Graduation in Marketing & Communications

Desired Experience:

3-5 years of experience in marketing, brand strategy, or communications, preferably in a social impact or purpose-driven organisation Experience leading digital engagement and community-building campaigns

Competencies / soft skills:

People's person with excellent leadership qualities Ability to work independently Passion for results Excellent team player High accountability and responsibility Ability to engage with a diverse group of people and manage group dynamics Conflict resolution Ability to multitask and work under stringent timelines

Role-specific technical skills:

Excellent communication skills in English and Hindi Strong storytelling, copywriting, and visual communication skills Ability to think strategically while executing creatively Comfort with data analysis and performance tracking Collaborative, empathetic, and deeply aligned with the belief that volunteering changes lives

Any other specifications:

The role requires travel within India

Job Type: Full-time

Pay: ₹800,000.00 - ₹900,000.00 per year

Benefits:

Health insurance Paid sick time Paid time off
Work Location: In person